5 Comments

I think I'm going to Romania.
Bob Dobbs
2009-11-24 12:33:30

Great work.

By watching it you know just what the brief was:

'One of the reasons why people don't come to Athens is because they think it's insanely busy. Change that perception'.

That's why the bubble is such a powerful metaphor. It never bursts because Athens is so tranquil.

People also think Athens is a bit dirty. So the bubble is great because water signifies purity.

I really like this work!
Luke Tipping
2009-11-24 12:39:49

Hmmm - I agree with Luke about the perceptions of Athens. And I really liked the bubble as a way of engaging you with the images, although I often paid more attention to the bubble than the city - esp. the bouncing on the water...

BUT... most of that film could have been anywhere. 'Breathtaking Athens'...? I don't think so. Where's the scale, the grandeur, the amazing details on architecture that's 1000's of years old? You could hear the discussions: "we're NOT going to focus on the Acropolis"... but that's why people go there. Deal with it.

And as for that (lovely) Paris film... give me strength. I love Paris because I spent the whole weekend there with my eyes closed trying to extract my tongue from my girlfriend's tonsils? Sheesh.

I'm all for trying to get away from the standard tracking shots over a mountain / along a beach / through a forest. But this, really?
Chris Moody
2009-11-24 13:23:28

Liked the bubble, not too sure if it 'sold' me Athens but thought it was cool that it didn't burst! As for the French one... watch Irreversible, more French than that pile of escargot.
Adam
2009-11-25 00:37:42

Beautiful images but the message is quite misleading.
Athens is NOT tranquil, calm, or green.

Athens IS breathtaking because it’s chaotic, busy, vibrant and full of surprises.
In Athens every day can be different.
Athens is full or restaurants, cafes, markets, record shops, fashion shops and by far what I think is the best nightlife in Europe. Where is all that?

I fully agree with Chris above. Where is the architecture and the history? That’s exactly why people go there. If you want to change the perception why not show the real modern Athens and show how many activities one can do in Athens? Why not show Gazi, Keramikos or the “off the beaten track” Athens?

With regards to Paris, I’d love this ad if it was for Motorola…

Spyros
Spyros Kapsaskis
2010-01-21 10:25:03

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