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Posted by Patrick Burgoyne, 18 November 2009, 16:48 Permalink Comments (24)
McCann Erickson Manchester has created a poster campaign for a mental health organisation that combines photography and Processing to great effect
The two six sheet posters are for Leeds Counselling and will appear in doctors' surgeries, clinics, student halls and other suitable locations throughout Leeds.
They feature faces are made of ‘strings of type’ recounting the types of issues people need to discuss at counselling. The images were created by San Francisco-based ‘Scloopy’ using a piece of software he wrote in Processing.
"We supplied him with black and white shots (by photographer Steve Deer) and text," explains McCann creative partner Richard Irving. "The software takes the image and draws little lines all over it. The tips of the lines look for brightness in the image. It acts like a fungus and grows in real time to produce the finished result. No two images are ever the same, even if the same info is used."
Irving says that there are plans to create a 'live' version of the process for the web and possibly a cinema commercial.
See more of Scloopy's work here
24 Comments
I love these!
2009-11-18 17:37:07
Very powerful imagery,great copy detail!
2009-11-18 18:10:01
Nice work Mr Irving.
2009-11-18 18:43:47
http://www.satvir.co.uk/NHS%20Obesity%201.html
> satvir.co.uk .... Obesity Project
2009-11-18 22:00:01
Very cool and powerful.
2009-11-19 00:25:16
Nice example of what is often defined as Pareidolia.JOhn
2009-11-19 07:31:12
Can see the Steve Deer influence - very talented photographer / designer.
Award winning design.
2009-11-19 09:28:39
These are so powerful great work
2009-11-19 09:32:31
Terrific!
The last one has the ambiguity of a butterfly print... unsure if that's good or bad for the target audience? But it looks good!
2009-11-19 10:12:42
Great stuff. Very powerful stuff.
2009-11-19 10:19:05
Wow how impactful!
2009-11-19 10:42:36
If I see one of these in my surgery, I'm going to steal it.
2009-11-19 14:04:22
LOVELY - I shall flag them up in the next issue of our free magazine ( unless there's a copyright issue...) http://www.haringey.gov.uk/equilibrium.
2009-11-19 15:32:18
@ Satvir - are you claiming that your idea was stolen?
2009-11-19 15:52:06
Simply Amazing
2009-11-19 18:07:19
A littlle - no I have never had contact with these people... I am just surprised that I had a similar idea with back on a foundation project. These guys have pulled it off better...but makes me happy at my idea
2009-11-20 00:01:09
Computed sculpture, Beautiful.
2009-11-20 13:31:32
Superb.
2009-11-20 17:15:41
Very clever!
2009-11-23 15:25:14
Love these ads, but what was that press ad dps, a few years ago, it had a woman's head with dark hair and the type unravelled from her hair across the page, any ideas? No any ideas please......I could do with a few.
2009-11-23 16:06:49
These are awesome, i am currently studying in leeds and cant wait to see where they pop up.
If anyone is interested check out my blog and follow :) http://jennasdesignblog.blogspot.com/
2009-11-23 17:02:04
theese are brilliant, does anyone know what software was used to help create them?
2009-11-25 09:27:06
amazing, this is calculated beauty. stunning!
2009-12-02 06:31:39
George, this is the software used:
http://www.processing.org/
2009-12-02 16:37:47
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