13 Comments

They've clearly been watching too much Godard. http://www.youtube.com/watch?v=I6pOXjQLh7Y
Kerry William Purcell
2010-03-26 10:51:26

Nice. Clever idea. Would be even better if Diesel had managed to get their end together and you could actually see it on their site.
David
2010-03-26 11:07:46

I like it; soundtrack works really well with it too!

n
n
2010-03-26 11:29:26

Have they consciously remade the scene from Godard's Bande à part? Seems too close to the original not to be an homage of some kind.
A
2010-03-26 16:21:45

David, I can't see it either. Was anyone else able to watch it?
Maria
2010-03-26 17:12:33

it's back up
Paul
2010-03-26 21:15:21

great video, nice editing, ace tune, clothes look good, suttle earthly colours with no large stitched logos (the way i warmly remember diesel), just need to drop the titled 'stupid' campaign. Models look a little too old 2. bar that, gud werk. but hey whatta i know?
stu
2010-03-27 23:42:33

I'm pretty sure that's The George Tavern in Stepney.
Leigh
2010-03-28 12:27:47

''Stupid is as stupid does''.
Rob
2010-03-29 11:54:55

I think it is an interesting idea and really quite creative. The sound track is nice too.
Logo Design Monster
2010-03-29 12:16:23

I work for Diesel. They wanted us to do this dance as a "crazily outrageous" flash mob style viral advert as a competition between the stores.
Thank god they didn't, the thought of how this could have gone makes this much better.
Timo
2010-03-30 22:42:01

I really wish I could read the brand guidelines of the current Be Stupid campaign. I first saw the Ads in Berlin before seeing them over here too. At first I thought it was just a European campaign that had been 'lost in translation.'
Matt
2010-04-08 17:18:13

I was in a bar in SHoreditch yesterday night (The "Jaguar Shoes" on kingsland rd), and the song was on... I remebered having heard it before, so I asked the guy at the bar:
-"Hey I like this song, who's the band?"
And he said:
-"It's not a band, it's me."

The guy at the bar was Josep.
Gerardo S.
2010-07-19 11:43:48

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