In this brilliant short film, Ice Cube delivers his views on LA design, and the importance of Charles and Ray Eames to the city...

Cube may seem an unlikely design expert, but according to the film, he studied architectural drafting before become a rapper, and he turns out to be a beguiling presenter, giving personal insights on the Eames style ("they was doing mash-ups before mash-ups even existed!"), and offering up design truisms such as "one man's eyesore is another man's paradise".

The film is part of a series created by TBWA Chiat Day in LA for Pacific Standard Time, a project by a collective of art institutes in Southern California that aims to celebrate the influence that artists from the area have had on popular culture. A previous film saw Antony Kiedis celebrate the work of Ed Ruscha. More info on Pacific Standard Time is here.

Credits:
Agency: TBWA Chiat Day LA
CCO: Rob Schwartz
ECD: Patrick O'Neill
Creative director: Jayanta Jenkins
Creatives: Evan Brown, Liz Cartwright, Stephen Lum
Director: Dave Meyers
Production company: @radical.media

CR in Print

If you enjoy reading the Creative Review website, we think you'll enjoy reading the magazine even more. The December issue of CR includes a profile piece on the independent creative scene in Liverpool, a major interview with Dutch book designer Irma Boom and a great piece on 'Poster King' Edward McKnight Kauffer. You'll also find articles on Dentsu London, a review of the Walker Art Center's Graphic Design: Now in Production show and a fascinating debate on the clash between design and advertising betwen Wally Olins and CHI's Dan Beckett.

And if that wasn't enough, the issue also includes a FREE paper toy for readers to cut out and customise.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.