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Nice work for Greenpeace, Yota, Nike, VW and more

Advertising

Posted by Eliza Williams, 21 February 2011, 17:35    Permalink    Comments (7)

We've had lots of lovely ad campaigns sent into CR Towers lately, here's some of our favourites. First up is a new website for Greenpeace, created by DDB Paris, which asks visitors to purchase a piece of the new Rainbow Warrior ship. The site allows visitors to explore all areas of the ship, and there are thousands of items for sale, everything from shower heads to zodiac boats. Shoppers will be rewarded with a certificate of purchase and their name will be added to a dedication wall on the real Rainbow Warrior, currently under construction in Germany. Visit the site here.

Tesch has created this website for Russian mobile broadband company Yota, which lets you design a tattoo, place it on your body via a webcam and then pass it on to someone you love via social media (Tesch's love for CR is shown above - thanks Tesch!). The site was launched in time for Valentine's Day last week but is also expected to be used to celebrate International Women's Day in Russia on March 8, which apparently is a day when men "are expected to celebrate all the women in their life". Make your own tattoo here.

Wieden + Kennedy Portland's latest spot for Nike sees a series of athletes challenge each other to a 'sport off', with each athlete executing his or her best move. CDs: Ryan O'Rourke, Alberto Ponte; creatives: Dylan Lee, Stuart Brown; director: Jake Scott; production company: RSA.

DDB Sydney is behind this new spot for VW, which sweetly emphasises the car's sounds. CDs: Steve Wakelam, Grant McAloon; director: Steve Rogers; production company: Revolver.

This French campaign, also from DDB Paris, appeared at the end of last year but slipped through our fingers so I thought I'd add it in here. Commissioned by the French Ministry of Health, the elaborate animated site uses an interactive story, set in Tokyo in 2040, to encourage kids to stop smoking. Visit the site here, and read the case study for the campaign here. ECD: Alexandre Hervé; creatives: Siavosh Zabeti, Alexander Kalchev; director: Koji Morimoto; interactive production company: Unit9.

Cossette in Toronto has created this amusing spot for Mankind, a Toronto-based grooming studio for men. CD: Daniel Vendramin; creatives: Greg Kouts, Anthony Atkinson; director: Patrick Sherman; production company: Suneeva, Toronto.

Sell! Sell! has created this ad campaign, including print ads and beer mats, for new alcoholic ginger beer, Hollows.

Aussies in London will empathise with this new short film from Partizan director Ariel Kleiman, which is titled Summertimes.

Finally, we end with a curious film from Blink Art directors Lernert and Sander for track Elektrotechnique by Dutch band De Jeugd Van Tegenwoordig. The film sees various domestic products and furniture reconfigured as sex machines... happy Monday everyone!

7 Comments

That video about the Aussies living in London is hilarious! and true!

As an englishman who now lives Australia running his own graphic design business I can wholeheartdly agree with this video.

Do the wonderful creators of this video realise they left the 2nd most liveable city in the world (Melbourne) for London?

P.S. There are plenty of graphic design jobs here that need the refined, intelligent british design touch. ;-) and no drab days!
GraphicDesignBoss
2011-02-22 01:11:15


The tattoo work was done by RGA for a Xmas campaign 2 years ago.
michael zylstra
2011-02-22 09:57:32


Really like the Mankind advert and once again VW have created a stunning commercial.
Ben Champion Stevenson
2011-02-22 13:03:13


Could VW adds get any more unbelievably simple? A platform of their own.
James Wallace
2011-02-22 13:49:37


OH YES CR!!

When you get it right, damn do you get it right!
(with the teensy weensy exception of the French Ministry of Health campaign, but hey, a small price to pay for such gems)

The Greenpeace site is very well executed. Not a new idea, but yes, in this instance a good one. Hell, I'd pay for the whole damn ship if I won the lottery! (Interesting to see the Bond Street jeweller WEMPE has a clock, and a conscience, featured on board the old ship)

Nike Throwdown just feels good...you don't have to be perfect/into everyday sport to move/buy their products. Ethics about product manufacture aside, W+K have done a rather spiffing piece of work.

Even the VW spot is enjoyable...

Hollows 'Not a genuine ginger' is worth an old fashioned English titter...

GraphicDesignBoss tell us all more about these uber-awesome jobs/lifestyle down uber-under. Does make you wonder why someone would leave sun and fun to come to rainy sodden old blighty.

But the pièce de résistance of Eliza's fab selection has to be Blinks film for De Jeugd Van Tegenwoordig...just bloody hilarious, and totally unexpected, which makes it even more belly laugh funny.

Cheers Eliza.
I'm going to watch them all again now!
Curator
2011-02-22 13:57:13


I can empathise with the Australian living in London. Got staff working for us on the Costa del sol while we brave it out at minus 27 degrees working in Sweden... stupid!
I agree completely with the comments regarding Green Peace. I'm sure many more of us would want to pay for more ships for their cause if we could. My self I'd rather buy them a submarine if I could afford one... See how the bloody whaler's would like nice torpedo stuck up em...!
Cheers
Beermatman
http://www.beermatsadvertising.com
Keith
2011-02-22 15:35:54


Greenpeace site. I love it. Thank God some people are still happy to feature Flash. So many people are so negative about it lately... possibly because of mobiles and iPads not supporting this format.
John Amy
2011-02-22 16:03:17


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