35 Comments

Our waffles are versatile and can be used in a variety of dishes.
Daniel
2011-05-18 16:52:50

Go to work having had an egg.
Daniel
2011-05-18 16:53:40

That's how much it costs at Asda.
Barry
2011-05-18 17:03:04

Thanks very much, Mark. Great to see these on the blog.

I'd just want to add, though, that I'm not quite so arrogant as to demand that clients trust wholly and unquestioningly in my judgement.

There are few things more likely to sharpen one's writing than an intelligent chat about it with a smart client. (Who's arse-covering now, eh?) The problem comes, as Nick says, when clients allow timidity to overwhelm creative judgement.

My absolute favourite of these, which epitomises the whole thought, is Nick's Marmite line. I think we've all met clients with this sort of ability to miss the point in spectacular fashion. A beautifully crisp example of how removing a few words can erase an entire concept.
Mike Reed
2011-05-18 17:10:34

@Mike
Thanks Mike – well put, 'wholly' perhaps is a bit strong there : ) And I should also add a link to Nick's piece on the David Ogilvy story that may have had something to do with helping kick-off the #clienttweaks fun.

http://asburyandasbury.typepad.com/blog/2011/04/im-blind-please-leave-my-sign-alone.html
 Mark Sinclair
2011-05-18 17:30:55

Finger-lickin’ good! (please wash hands first).
Because I'm worth using good cosmetics and beauty products.
To boldly go where no man, women or child has gone before
Mark
2011-05-18 17:31:03

Every little thing helps.
Misha
2011-05-19 08:39:17

Audi: Progress through technology. ("Well I don't speak German…")
Ed Wright
2011-05-19 09:47:36

Ah, Bisto is really nice!
Ed Wright
2011-05-19 09:53:46

Labour provides poor political leadership resulting in high unemployment and other social problems.
Paul Buck
2011-05-19 11:12:23

If tea is your favourite drink, then tea is the best drink of the day.
dom r
2011-05-20 12:27:17

Just do it with Nike
Simon
2011-05-20 12:28:43

Coke is a really good product
Pickle Design
2011-05-20 12:30:22

Not perfurmed, not coloured, just kind. Simply dull.
razor
2011-05-20 12:31:37

When it's appropriate Coca Cola
Simon
2011-05-20 12:33:03

So glad the car in front is a Toyota
razor
2011-05-20 12:34:03

Thank you - makes me feel a whole lot better about a client that seems to have a completely different sense of colour than mine!
Joanna
2011-05-20 12:34:52

So glad the car in front is a Toyota
razor
2011-05-20 13:55:04

It does exactly what it says on the tin, we also sell stuff in plastic tubs.

Vorsprung durch technik, as they say in Germany.

There are some things money can't buy. For everythingelse, there's Mastercard debit & credit cards.

Liquid Engineering, for your car.
Karen Parker
2011-05-20 13:59:43

The best a man can get but we also sell razors for ladies.
Kaz
2011-05-20 14:03:43

There's some things money can't buy (*unless you're really rich or influential). For everything else, there's Mastercard.
Martin Rowsell
2011-05-20 14:22:33

It's true, we usually are here just for the nasty things in life.

Good things come to those who can forgive the barman for leaving your pint of Guinness under the tap.
Martin Rowsell
2011-05-20 14:34:24

Mmm... Danone yoghurt
Ed
2011-05-20 14:50:23

Go on, a few more:

P-p-p-purchase a packet of Penguin bars.

Soft, strong and very sustainably sourced.

Everyone’s a Fruit and Nut fan.

To our members and strictly never via 999, we’re the fourth emergency service.

Nothing comes between me and my preference for Calvins.
Nick Asbury
2011-05-20 15:16:20

The car in front might be a Toyota. Then again...
Martin Rowsell
2011-05-20 15:24:46

We'll assume that this is your first visit to a Harvester.
Daniel
2011-05-20 15:43:47

No one fits tyres faster than a Kwik-Fit mechanic.
Daniel Todd
2011-05-20 15:52:27

Happiness is
as state of mind arguably achieved by smoking
a cigar called Hamlet
NickLW
2011-05-20 16:34:10

Because I’m worth it, innit ?
Javier Garcia
2011-05-20 17:33:45

Happiness is
as state of mind arguably achieved by smoking
a cigar called Hamlet
NickLW
2011-05-20 17:58:23

I'm a secret lemonade drinker, although if you were to ask me straight I would admit my addiction to binging on sugary beverages in the middle of the night is becoming a bit of a problem. My dentistry bills have gone up ten-fold, I have undoubtedly put on weight and my wife thinks I'm having an affair.
Si
2011-05-21 21:58:28

Ronseal Exterior Wood Preserve and Waterproofer does exactly what it says on the tin, ie; preserves and waterproofs exterior wood.
Bentos
2011-05-23 11:04:55

To be this good takes the purchase of one of our consoles
HanT
2011-05-26 10:38:15

I don't know but I know a qualified AA patrol man who does

You shop and we at Tesco deliver it to your door and drop it off

You will always find the item you want at a lower or equal price at John Lewis, unless we didn't know about our competitors' prices before you

Although not strictly for girls, can be enjoyed by both girls and boys with equal chocolate satisfaction. Adults can also enjoy this tasty treat
John Cornley
2012-02-13 17:06:29

You buy your groceries online and we will deliver them to your house.
Karl
2012-03-30 13:45:00

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