12 Comments

Nice work. Print is good as well
Michael
2011-11-29 11:51:15

Is it a testament to the rapid advances in CGI, that when I initially saw this I didn't think it was real?
David
2011-11-29 11:52:03

This is really nicely shot and I love the fact that it was done for real.

I do think there's a fundamental problem with the Avios re-brand at a level above this however.

Despite reading the story a few months about how Air Miles had been re-branded, I actually had to look up what Avios was after seeing this ad on a blog yesterday. Also, what does the line "anything can fly" have to do with Air Miles?
Phil C
2011-11-29 12:10:09

This advert is very creative, but i am struggling to see how its relating to air miles. The print adverts make more sense.
Alex
2011-11-29 15:35:22

Saw this a few days ago, assumed it was CGI but it's brilliant to see that folk actually considered (and executed it really nicely) doing it for real.

Kudos to 101, should really push the fact that it was made for real as it's so endearing (plug that 'making-of' video like no tomorrow)

Will echo the sentiments of not being totally sold on the Avios re-brand but it is growing on me. Like the tagline too, it doesn't patronize and makes the audience work a little (but not too much) to understand it, leaves the viewer with a sense of accomplishment and makes it even more endearing. Great work.
Pannett
2011-11-29 15:39:24

oh, i see.

Airmiles.

i did wonder what the hell it was for.


very pretty though, very pretty.
badger
2011-11-29 17:31:01

Some of the best art direction I've seen in a long time on both the TV spot and the print work!
Graphic Design Harrogate
2011-12-02 11:33:33

This is my favourite ad on TV at the moment; great work and it was funny seeing some of the failed attempts on 'the making of'. I'd also assumed it was CG - it would probably have been easier - can't believe they got that washing machine so high up!
Music works well also - quite a mesmerising experience.
Nicholas Maroussas
2011-12-02 14:23:26

Where was the advert filmed?
Ben
2011-12-02 20:54:28

Although most of the flying objects are real, there has been a significant amount of CG work taken to bring the commercial up to the standard you see...

Tom
2011-12-06 13:37:00

It was with extreme disappointment I saw Airmiles disappeared; I have been using Airmiles for more than fifteen years.
This was an example of rewards scheme success because of the simplicity to understand what you got and how to spend it.
With Airmiles, it was very simple to evaluate Air Miles collection and spending them; you could pass for a savvy and cunning shopper amongst your mates.

Somehow, the new interpretation between Avios and scale of Avios required leave me with the feeling of having been ripped off, as it doesn’t make any real sense.

Avios will come down as an example of error as fixing something that does work well and failure amongst corporate name changes. We all recall BA ethnic design plane tail extraordinary flop. Some people never learn, it seems.


Avios is very much Adios.
F Lebouc
2011-12-26 10:24:49

I first saw the ad the day I got my new "Avios" card it pretty went straight to work as a book mark. The material they sent was confusing almost as confusing as the ad which doesn't really tell you much at all. I am glad I wasn't the only one to think this.
W
2012-01-16 12:26:46

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