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Nice Work: scary bikers and infantile men


Posted by Creative Review, 29 September 2011, 11:04    Permalink    Comments (3)

This week's round-up of the pick of the world's latest advertising work to cross the CR threshold includes a charming animation for Radio France, some scary bikers in a cinema and Ikea's creche for men

Mr Hyde director Mr Tix created this spot for Radio France outlinign its various offerings. Agency: Royalties.


From Forsman & Bodenfors in Sweden comes this effort for Ikea featuring a man with far too many appliances
Art Director: Silla Levin
Copywriter: Marcus Hägglöf, Rickard Hallberg
Production Company: Folke Film
Director: Tomas Mankovsky


Also from Ikea but this time in Australia comes Manland, a place for shoppers to park their grumbling (infantile?) other half while they browse Ikea in peace. Apologies if we're a little late on this one (it was a temporary installation for Australian fathers' day earlier this month) but we thought you'd like to see it anyway)


From Belgium, we have a stunt for Carlsberg in which a cinema was filled with scary bikers – except for just two empty seats. Would any couple be brave enought to take them up?
Agency: Duval Guillaume Modem
Creative directors: Geoffrey Hantson and Katrien Bottez
Creatives: Koenraad Lefever and Dries De Wilde.
Director: Cecilia Verheyden.


And BBH go headlong down the heritage route for British Airways in this nonetheless technically impressive production. (Former Marketing Week editor Stuart Smith has a sharp analysis of it here "If you’re going to do a nostalgic commercial, make sure it’s glamorous rather than merely portentous")
Creative Director: Nick Gill
Creatives: Justin Moore and Hamish Pinnell
Director: Frederic Planchon

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bloody brilliant
as i biker myself i totally understand why people are scared. People should try talking to us. Most of us are normal, down to the earth guy's with jobs, families etc.
Jay Wild
2011-09-29 18:16:15

That Carlsberg advert is brilliant. It suprised me how many people left considering they had paid for the tickets. I am guessing the cinemas in Belgium charge much less than the UK cinemas.
2011-10-04 09:00:11

A great pleasure seeing Creativity in action... i wonder how many more creative ideas are waiting ...
congratulations to the team who made the Carlsberg ad. Thanks also for sharing with us in your blog.
Murthy from India
Narasimha Murthy Gollapudi
2011-10-27 11:06:41

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