CR Blog
Noma Bar's amazing die-cutting doggy
Posted by Gavin Lucas, 7 September 2011, 10:11 Permalink Comments (6)

Next week, as part of the London Design Festival's programme of events, Outline Editions will host an unusual exhibition by illustrator Noma Bar. As well as showcasing a series of exclusive screenprints by the artist, visitors will be able to create their own Noma Bar artwork using a beautifully styled die-cutting machine...

Yes, the machine, designed by Bar, looks just like a big black dog. It's two white teeth are actually handles that enable the user to push down on its lower jaw – in which one of a number of specially made dies can be positioned. Press down onto some well placed card stock below, et voila, a Noma Bar die cut piece is produced.
The die-cut invite shows how well the artist's particular illustrative style lends itself to the process:

And here's how you use the machine. Overalls wearing isn't compulsory...

The exhibition, entitled Cut It Out, runs from September 17-30 at Outline Editions gallery space at 94 Berwick Street, London W1F 0QF.
Outline Editions has promised CR a preview of the show before it opens next week plus a chat with the artist, and also a go on the die-cutting doggy machine thing. Something we're rather looking forward to!
In the meantime, here's a short interview with Noma and some footage of the machine in action, courtesy of Crane TV:
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6 Comments
So the pen is mightier than the M16.
But only in the hands of Noma.
Negative Space is a fantastically witty book.
Can't wait to see the new one.
2011-09-07 18:11:16
Love this. Love die cuts. What a fun machine.. I thought it was desk sized at first. I might come down just to play with it.
2011-09-08 11:20:40
Is that a cat in the doggy machine's mouth?
2011-09-08 11:45:57
I think it uses the Negative Space book cover with dog, cat and mouse heads. See: http://www.dutchuncle.co.uk/illustrators/noma-bar/portfolios/negative-space
A great update of the trump l'oeil tradition.
2011-09-08 13:35:31
Amazing! let's cut "doggy style"!
2011-09-08 16:18:00
awesome work!
2011-11-09 10:00:53
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