BBH uses 3D printing in Christmas charity appeal
As creatives continue to explore the possibilities offered by 3D printing, BBH is employing the technology to create bespoke snowglobes in a digital campaign in support of children's charity Barnardo's. 'Home for Christmas' aims to raise money for the charity and its endeavour to combat homelessness this Christmas. Live until 21 December, the homeforxmas.org website (with animation by The Mill) invites visitors to make a donation. To underline the importance of a home over the festive period, each day BBH selects one donor to receive a personalised snowglobe featuring their own house.
The snowglobe scenes are designed with the help of Streetview and Google Maps, and the daily winner will be given the option of providing additional photographs for a more accurate representation. From a glance at the video describing the process, it seems they might turn out to be quite special.
From council estate...
... to snowglobe. The video explaining the campaign and 3D processs to visitors of the site is produced and directed by The Mill.
BBH Creative Team: Rob Ellis/Alex Ball/ Felipe Guimaraes/ Lambros Charalambous
BBH Creative Director: Dominic Goldman
BBH Head of Digital Production: Josh Tenser
Production Company: The Mill
Executive Producer: Andy Orrick/Colette Boyle
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I love these. 3-D printing is going to be mainstream within the next few years (assuming governments don't ban it first) and agencies and designers getting to grips with the possibiliities of this technology now are going to have a real head start.
I'd buy one!
Can't wait for home 3D printers, it's the future.
Not sure the campaign itself really motivates me to donate though.
Intelligent marketing that shows how personalised marketing is the future
How cool is that and for a really good cause. I guess the emphasis is on the fact that you can have a 3D print of your own home to highlight the fact that you have one and they are raising the profile and making you think about homeless children, I think that is quite intuitive!
Lovely and simple idea, that's the beauty of it!
The 3D printing industry brings us such an amazing ideas and crafts, hopefully we will continue to see it rising and not falling to decline due to misuse like printing weapon, guns and knives.
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