CR Blog

BBH uses 3D printing in Christmas charity appeal

Advertising, Digital

Posted by Anna Richardson Taylor, 18 December 2012, 16:43    Permalink    Comments (6)

As creatives continue to explore the possibilities offered by 3D printing, BBH is employing the technology to create bespoke snowglobes in a digital campaign in support of children's charity Barnardo's. 'Home for Christmas' aims to raise money for the charity and its endeavour to combat homelessness this Christmas. Live until 21 December, the homeforxmas.org website (with animation by The Mill) invites visitors to make a donation. To underline the importance of a home over the festive period, each day BBH selects one donor to receive a personalised snowglobe featuring their own house.

The snowglobe scenes are designed with the help of Streetview and Google Maps, and the daily winner will be given the option of providing additional photographs for a more accurate representation. From a glance at the video describing the process, it seems they might turn out to be quite special.

From council estate...

... to snowglobe. The video explaining the campaign and 3D processs to visitors of the site is produced and directed by The Mill.

Credits:
BBH Creative Team: Rob Ellis/Alex Ball/ Felipe Guimaraes/ Lambros Charalambous
BBH Creative Director: Dominic Goldman
BBH Head of Digital Production: Josh Tenser
Production Company: The Mill
Executive Producer: Andy Orrick/Colette Boyle

 

CR in Print
The January issue of Creative Review is all about the Money - well, almost. What do you earn? Is everyone else getting more? Do you charge enough for your work? How much would it cost to set up on your own? Is there a better way of getting paid? These and many more questions are addressed in January's CR.

But if money's not your thing, there's plenty more in the issue: interviews with photographer Alexander James, designer Mirko Borsche and Professor Neville Brody. Plus, Rick Poynor on Anarchy magazine, the influence of the atomic age on comic books, Paul Belford's art direction column, Daniel Benneworth-Gray's This Designer's Life column and Gordon Comstock on the collected memos, letters and assorted writings of legendary adman David Ogilvy.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

6 Comments

I love these. 3-D printing is going to be mainstream within the next few years (assuming governments don't ban it first) and agencies and designers getting to grips with the possibiliities of this technology now are going to have a real head start.
David Wilson
2012-12-19 11:30:37


I'd buy one!
Adam
2012-12-19 16:41:17


Can't wait for home 3D printers, it's the future.
Not sure the campaign itself really motivates me to donate though.
Leo
2012-12-20 22:15:36


Intelligent marketing that shows how personalised marketing is the future
Steve
2012-12-31 13:49:58


How cool is that and for a really good cause. I guess the emphasis is on the fact that you can have a 3D print of your own home to highlight the fact that you have one and they are raising the profile and making you think about homeless children, I think that is quite intuitive!
Alex Lambert
2013-01-25 10:45:33


Lovely and simple idea, that's the beauty of it!
The 3D printing industry brings us such an amazing ideas and crafts, hopefully we will continue to see it rising and not falling to decline due to misuse like printing weapon, guns and knives.
Uri
2013-02-06 11:52:50


Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Get the RSS Feed
NULL