Natural History Museum: Treasures posters
A great poster caught my eye on the tube yesterday. It was for the Natural History Museum and is one of three created for the launch of the new Treasures exhibition in its Cadogan Gallery...
Designed by Krow Communications the posters are each made up of three images of different objects from the museum's collection, combined as one. They work really well in that each composite part of the image is intriguing enough to make you think about what it could be: is that really a carved shell making the body of the bird?
And what lifts them even further, particularly when installed alongside the more shouty posters on the tube network, are the colours – the tones of the backgrounds in the bird one, for example. Executed with less care and attention and they wouldn't work. As they are, they make great posters.
The Natural History Museum's Treasures exhibition features 22 objects selected from the museum's collection and is free to enter (Natural History Museum, Cromwell Road, London SW7 5BD).
More details on the selection of objects can be found here. "From the 200-million-year-old nacreous ammonite that led William Smith to discover that the rocks beneath our feet are layered through time, to the rare first edition of Charles Darwin's On the Origin of Species, these objects reveal the heart of the Museum's collections," says the NHM.Other objects include a dodo skeleton; Charles Darwin's pigeons; pieces of moon rock; and some Iguanadon teeth.
CR In print
In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward's upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators' agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review's Kalle Lasn's Meme Wars and Gordon Comstock pities brands' long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi's ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer's dilemma - getting work.
Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca's distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
Images work well, not so sure about the layout of the posters though. Looks a bit slap-dash...
Meanwhile, up at the National Museum of Scotland…
Saw these on Tuesday, wondered if they'd get a mention on the blogosphere. Really nice executions, they work perfectly as posters. Could take the concept further and collate more imagery that lines up for each section, then have them alternating as digital posters to really get a sense of "4.5 million years, 70 million specimens, 22 objects"
Love those posters from Frame, the copy w/imagery is great.
The application in the National Museum of Scotland posters is slightly different - and better? - to what is a well-known graphic concept. I can't for the life of me remember where I've seen this idea before but it's certainly not new. A little bit of homework and you'd find dozens of similar examples I reckon.
However, both of these solutions are attractive and effective. I'd hang them on my wall at home... what better compliment can you imagine?
Concept and execution for Museum of Scotland comes with a past
Natural Science Museum images looks great but the type looks like brand guideline cut and paste
I like the images, but feel they overall work has been constrained by the typeface.
Is that the house typeface? Looks like it.
Good work none the less, they have a sense of humour that the Scottish ones don't - I hope they stand out on the Underground etc. it's a very crowded area for arts marketing.
is there a poster available of the top one with the auks head.I've contacted the museum but they dont have one available
|Robert Wilson's Helmand photographs brought to UK streets (8)|
|The Art of Smallfilms (10)|
|Hans Eijkelboom's People of the 21st Century (2)|
|Wildlife Photographer of the Year 2014 (4)|
|Why children's charities need a rebrand (2)|