10 Comments

I like the FC campaign in general. However when we take our clients to the FC shops in and around London for personal styling. We find the collection rather like the off cuts of meats you can now buy in butcher shops however it's not either a) cheap or any good really.
Suds
2012-02-09 09:59:22

was this art directed by French & Saunders
WANT
2012-02-09 12:08:21

Nice visuals, concept could be stronger.
James Wallace
2012-02-09 12:10:12

Did 101 created the 'i am ...' campaign for French Connection? So where does 'I am Giullietta' campaing for Alfa Romeo come from?
Carla
2012-02-09 12:17:32

Like the guy in the last ad, I find holding an iron next to my head a more exciting experience than the FC campign.

The concept is as poor as the lighting.
Curator
2012-02-09 12:23:45

doesn't really do anything for me, tend to agree with @Curator.
bluepigcreative
2012-02-09 12:46:15

Wow. this is poor. Conceptually limp, visually uninteresting. Its a woman eating a watermelon standing on a spinning pedestal. If this was from a comedy sketch show taking the piss out of art school students, it would still be rubbish.

Whats most frustrating is that i actually quite like the "the collection is..." idea, showing it in different weird, creative or abstract contexts but it feels as if they came up with it, then went home and didn't bother finishing it off.
Rob
2012-02-09 13:40:21

This showcases the clothes well enough, but the 'idea' gets in the way. Unfortunately reminds me of the Microsoft "I'm a PC" campaign and (if anyone remembers), the intro to Camberwick Green. The problem with the Microsoft campaign, and this, is that their messages are introspective, and exclude their audience. Do I really care how the collection is feeling or what it's doing, or even what it all means? Fashion brands are often excused the need to have a cogent advertising idea, but it's to their detriment.
Jeremy Mathias
2012-02-09 14:15:17

I like cake, mmmmmmmm!
jordan
2012-02-10 11:45:04

simply and well executed. Like it
poppy
2012-02-11 12:14:30

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