CR Blog

Posters you can listen to

Advertising, Graphic Design

Posted by Creative Review, 23 February 2012, 9:57    Permalink    Comments (16)

To promote Dry The River's debut album Shallow Bed, Foam has created 12 posters that act as listening points: hold the attached tin can up to your ear to hear a track from the record

The posters were created by Foam and Sony Music Creative: regular readers may remember the 3D posters they created for a previous Dry The River campaign.

In the new work, images of animals were created using wires from a battery powered music player. The end of the wire is attached to a tin can which you hold to your ear to hear one of 12 different tracks from the album.

Eight of the posters have been flyposted around the Brick Lane/Redchurch Sreet area of East London (see above) while another four are at the following indoor locations: Rough Trade East, Protein by DunneFrankowski, Idea Generation Gallery, Old Shoreditch Station.

More details of the outdoor locations wil be revealed on the band's Twitter feed here.

This fllm explains more:

Creative Directors: Phil Clandillon and Steve Milbourne
Creatives: Keighley Allen and Sophie Yeoman
Producer: Simon Poon Tip
DoP: Greg Taylor


..Could there be any more mistakes in this written release ?..
2012-02-23 12:30:06

I guess if every piece of communication in the world today is a commercialised message it may as well come via a tin can.
2012-02-23 12:50:57

This is so great! Really fun.
2012-02-23 13:33:34

@ Steve
Sorry for the rubbish spelling - we ar gting used to new kyeborads. Fixed now
CR PatrickBurgoyne
2012-02-23 13:36:26

Why the different animal images? Not clear to me, sorry.

Congratulations for the sonic factor which is very unique and engaging, at least for the few that actually got to experience it.
2012-02-23 20:46:52

Really like the designs and the way the video shows people getting involved with the listening. The 3D horses look amazing and would definitely get noticed.
2012-02-24 10:23:16

Foam + Sony + Dry The River = Winning
2012-02-24 12:27:08

lovely idea, beautifully executed
2012-02-24 13:36:36

Fantastic idea, excellent execution! I really love it!
Sofia Papadopoulou
2012-02-24 14:50:53

@ steve. could there be any more mistakes with your way of thinking?
do gooder
2012-02-24 16:47:09

Defiantly grabs the viewers attention!
Fantastic pieces.
2012-02-27 15:54:18

i think this is a brilliant way of promoting. it has given me ideas of promoting in my project. its not the same but the idea of using different media in a poster is just awesome
2012-02-28 11:44:47

In terms of promotion, well done Foam! However the whole thing made me a bit suspicious. I mean, a band in need of that much promotion can't be really good, can they? And alas, suspicions confirmed: tedious, folksy, mumfordy superfluity. Great campaign doesn't make a band great.
2012-02-28 20:58:53

@sarah, a great campaign for any product doesn't make the product great.
2012-04-26 16:28:23

I wonder if it can be used for a mass media posters! You get me?! This is such uniques that it just smells of art in every detail.
2012-07-06 13:54:50

I wonder if it can be used for a mass media posters! You get me?! This is such uniques that it just smells of art in every detail.
2012-07-06 14:30:17

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