CR Blog

The best fashion film ever

Digital, Music Video / Film

Posted by Emma Tucker, 8 February 2013, 13:00    Permalink    Comments (10)

Matthew Frost has directed a satirical new short for fashion brand Viva Vena, that borrows from the clichéd subject matter of every single generic fashion film ever made.

Matthew Frost's new film for label Viva Vena makes heavy mockery of the stock themes that consistently crop up in fashion films.  Starring Lizzy Caplan (previously of Mean Girls and New Girl), the film follows the actress as she delivers a breathy monologue on the benefits of living life as if in a movie. As she says, "When I am alone, I like to pretend I'm in a movie. A kind of movie I don't quite understand". Caplan delivers a great performance as the overly self-aware fashion heroine, and the short covers all the other requisite fashion film themes, including:

Retro technology:

Predictable cultural references:

Communion with nature:

And spontaneous performances with obscure musical instruments:

Viva Vena, "Fashion Film" from Somesuch & Co. on Vimeo.

somesuchandco.com

Frost's parody also calls to mind Hunger's A Very Successful Guide of Fashion, which sees fashion advice delivered from unlikely sources.

10 Comments

Indeed!
Husen Baba
2013-02-08 15:22:37


Brilliant.
Anonymous commenter
2013-02-08 15:30:48


This is executed well, but I feel that mocking 'hipsters' has been done so much that we'll soon start to see people mocking those that mock 'hipsters' themselves...This feels about 3 years too late.

Also, far easier to make fun of something than to make something good in its own right.
Victor
2013-02-08 16:40:46


I yawned so hard, I almost sucked in the entire office.
Maxwell
2013-02-09 00:27:01


I agree with Victor. It's a fun clip, but waited somekind of twist in the end, at the moment it is just a collection of ideas.
Martin
2013-02-10 22:14:37


i appreciated the effort that went into some of the props....

on the mockumentary / hipster film thing - seen the long version of Inspector Norse?
Whateverest: http://vimeo.com/58444378

Very nice.
badger
2013-02-11 13:54:21


Nice!
Julio Rivera
2013-02-11 14:55:25


spot on! excellent and clever work...
jay
2013-02-13 16:16:27


It runs well, but I'm making fun of 'hipsters' fake 'hipsters' own the ... 3 years later for those who feel mocked people can see so many things to me is deemed.
KellyReilly
2013-02-14 10:19:35


Wahahahahahaha Hilarious, loved it!
Charlie
2013-04-25 12:22:52


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