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Passion produces new Linda McCartney Foods ad


Posted by Gavin Lucas, 18 January 2013, 15:45    Permalink    Comments (3)

A charming new animated ad for Linda McCartney Foods (produced by Passion Pictures) depicts the famous vegetarian as an illustrated character surrounded by a family of happy musical animals in a woodland setting, with music by Paul McCartney and voicover from Elvis Costello

The ad, written by Simon Aboud and directed by Jordan Bruner, is the first TV ad made for the Linda McCartney Foods brand for over 15 years and it looks to celebrate the late singer / photographer / animal lover's life and values as well as promote a brand new range of chilled products that the brand has just launched.

Plus, the ad also acts as a teaser for Paul McCartney's forthcoming album (produced by Mark Ronson) as the accompanying track, entitled Heart of the Country, is the first recording from said album to reach the ears of the public. Sharp-eared listeners might just recognise the voice of Elvis Costello providing the spoken word voiceover.

Writer, creative director Simon Aboud
Producer Lene Bausager

Production company Passion Pictures / Strange Beast NY
Director Jordan Bruner
Creative director Pete Candeland
Producer Angela Foster


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Heart of the Country first featured on hin 1971 album, Ram....
Clare Sherman
2013-01-20 17:54:28

"Heart Of the Country" is from Paul and Linda McCartney's "Ram" album released in 1971. It is not a new track from Paul's forthcoming album.
Edward DeGraaf
2013-01-22 14:06:50

Brand building from beyond the grave?
Does the target audience know, or care, who she was after so many years?
2013-01-22 19:25:36

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