Passion produces new Linda McCartney Foods ad
A charming new animated ad for Linda McCartney Foods (produced by Passion Pictures) depicts the famous vegetarian as an illustrated character surrounded by a family of happy musical animals in a woodland setting, with music by Paul McCartney and voicover from Elvis Costello
The ad, written by Simon Aboud and directed by Jordan Bruner, is the first TV ad made for the Linda McCartney Foods brand for over 15 years and it looks to celebrate the late singer / photographer / animal lover's life and values as well as promote a brand new range of chilled products that the brand has just launched.
Plus, the ad also acts as a teaser for Paul McCartney's forthcoming album (produced by Mark Ronson) as the accompanying track, entitled Heart of the Country, is the first recording from said album to reach the ears of the public. Sharp-eared listeners might just recognise the voice of Elvis Costello providing the spoken word voiceover.
Writer, creative director Simon Aboud
Producer Lene Bausager
Production company Passion Pictures / Strange Beast NY
Director Jordan Bruner
Creative director Pete Candeland
Producer Angela Foster
CR in Print
The January issue of Creative Review is all about the Money - well, almost. What do you earn? Is everyone else getting more? Do you charge enough for your work? How much would it cost to set up on your own? Is there a better way of getting paid? These and many more questions are addressed in January's CR.
But if money's not your thing, there's plenty more in the issue: interviews with photographer Alexander James, designer Mirko Borsche and Professor Neville Brody. Plus, Rick Poynor on Anarchy magazine, the influence of the atomic age on comic books, Paul Belford's art direction column, Daniel Benneworth-Gray's This Designer's Life column and Gordon Comstock on the collected memos, letters and assorted writings of legendary adman David Ogilvy.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.
Heart of the Country first featured on hin 1971 album, Ram....
"Heart Of the Country" is from Paul and Linda McCartney's "Ram" album released in 1971. It is not a new track from Paul's forthcoming album.
Brand building from beyond the grave?
Does the target audience know, or care, who she was after so many years?
|How Fredrik Bond achieved an 'epic strut' for Moneysupermarket.com (47)|
|New type: Formist, Hoefler & Co, Studio Feed & more (6)|
|Ads of the Week (7)|
|CR February iPad edition: The Food issue (1)|
|Record sleeves of the month (3)|
|Björk's Vulnicura album artwork|
|Artist INSA makes his latest animated gif... from space|
|Vital Arts transforms Royal London Children's Hospital|
|Designing for The Grand Budapest Hotel|
|Jean Jullien: Life Drawing, an interview|