CRTV

Think Tank: the future of advertising 2

Creative Review

What is the future of the ad industry? Leading figures from traditional and digital agencies discuss this and more

CR editor Patrick Burgoyne chairs the latest in a series of Think Tank panel debates on the future of the creative industries, put together by Adobe and D&AD and held at The Hospital in London.

Leading figures from digital and traditional agencies discuss the future shape of advertising.

In this excerpt, the panel looks at whether there is a workable system for charging for creativity

The panel:

Tim O'Kennedy, D&AD, CEO 
Eric McCashey, Adobe, Creative Solutions
Alex West, Mother, Head of Talent & Partnerships
Paul Cash, Hurricane, CEO
Buster Dover, VCCP, Head of Digital
Simon l’Anson, MadebyMany, Creative Director
Steve Henry, Consultant
Chester Chipperfield, AMP, Head of Digital
William Owen, MadebyMany, Founder & Creative Director

9 Comments

question.. who are all of those guys again?
Get Alex Bogusky to talk about this and then you'll have a nice piece for your magazine.
andrew
2009-11-18 23:23:13


What matters.most.oh...post post modern critical...yawn .. i want a ship of honey and ... i want creative recognition... advertising as we know it sucks...lets keep on making bucks...and so do the girls who do it... fuck my english...drishlo! .. does it have to be legal and I am a client.. trick me.. shame...move the needle?? in your arse max.advertising as we know it sucks...lets keep on making bucks.advertising as we know it sucks...lets keep on making bucks.advertising as we know it sucks...lets keep on making bucks.advertising as we know it sucks...lets keep on making bucks.advertising as we know it sucks...lets keep on making bucks.advertising as we know it sucks...lets keep on making bucks.advertising as we know it sucks...lets keep on making bucks.advertising as we know it sucks...lets keep on making bucks.advertising as we know it sucks...lets keep on making bucks.advertising as we know it sucks...lets keep on making bucks.advertising as we know it sucks...lets keep on making bucks.advertising as we know it sucks...lets keep on making bucks.advertising as we know it sucks...lets keep on making you're having a laugh encha? Bucks Advertising as we know it sucks...lets keep on making bucks. See that river ? Now jump in. The question is. Stupid. who said that?
It wasn't me, it was Steve. nice try .
alan fleming
2009-11-20 12:41:07


What's IP?
James
2009-11-23 16:35:34


More white cavedwellers that think they are still cool.

Stink Stank
Dimitrios
2009-11-23 21:17:16


You couldn't scrape up a single woman?
Sorry, I didn't realize we'd gone back two decades...
alex
2009-11-24 14:10:25


@ Alex

I should point out that CR's only involvement in this panel was that I acted as moderator - we did not put it together. However, I could have raised this point with the organisers beforehand, I admit. If I am involved in future Think Tank panels, I will endeavour to make sure that the participants are more representative.
CR PatrickBurgoyne
2009-11-24 15:25:09


Representative would be people from different companies, of which there were.

Now what's IP?
JT
2009-11-29 18:50:46


Intellectual property (IP) refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce.

Intellectual property is divided into two categories: Industrial property, which includes inventions (patents), trademarks, industrial designs, and geographic indications of source; and Copyright, which includes literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and architectural designs. Rights related to copyright include those of performing artists in their performances, producers of phonograms in their recordings, and those of broadcasters in their radio and television programs.

Marc Allen
Marc Allen
2009-12-04 18:45:39


IP = Intellectual Property (most commonly associated with copyright and trademarks)
n
2009-12-09 16:38:35


Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Share This — Social Bookmarking