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Chicha Power

Creative Review

Our January cover was created in Lima, Peru by Eliot Urcuhuaranga. In this film, he explains the unique graphic culture that it references

Oh Dear!

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The cover feature from the January 2010 issue of Creative Review was all about Chicha, a musical style popular in Peru, and the visual style used to promote the music across the country. In this film, produced for CR by Jules Bay (Curator at the Spanish Cultural Center in Lima), printer Eliot Urcuhuaranga (who created the cover artwork for the issue) explains the background of Chicha and Cumbia music, and how his family came to specialise in the distinctive style of print employed to promote it.

5 Comments

Nice insight into these into this localized expression of Peruvian typography and design.
Chuck Welch
2010-01-20 23:09:44

Beautiful work. I love the colors!
Bingo
2010-02-11 01:30:29

Muy orgullosa de mis amigos de VIUSA.
sophia pop
2010-02-21 18:59:32

I loved the article in the mag and this video gave even more insight into this crazy chicha style! love the colors and process!
Will
2010-03-10 13:06:51

very proud, of our Chicha POWER!!!
Luis Pesantes
2010-03-14 18:18:10

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