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Meat-Free Monday

Uploaded by:	TaylorMcKenzie
Country:	United Kingdom
Website:	http://www.tmck.co.uk

If everyone in the UK committed to just one meat-free day a week, this would result in greater carbon savings than taking five million cars off the road.

'What a difference a day makes' is the title and main theme of a beautifully produced motion graphics film to be launched on Monday 15 February by national campaign group, Animal Aid. With world leaders having failed to agree on meaningful initiatives at the recent Copenhagen Climate Change Conference, the film declares that it is now time for individuals to take personal responsibility for helping to save the world and, towards that end, people should adopt at least one meat-free day a week.

What a difference a day makes was created by award-winning, London-based design and motion company, Taylor McKenzie and features Moby’s iconic track, 'In my heart', as the soundtrack to the film. The music accompanies fast-paced and creative graphics that dramatise the compelling environmental benefits of designating one day a week as meat-free.

The 2-minute film was designed and produced entirely inhouse, using SoftImage and AfterEffects.

http://www.vimeo.com/8702131

What a difference a day makes

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2 Comments

How wonderfully deceptive! The carbon released by cows (as methane or carbon dioxide) is all short-cycle carbon, only recently pulled out of the air by the plants the cows eat, and thus is a net zero in terms of adding carbon to the atmosphere. On the other hand, millions of gallons of fossil fuels are used in the production and application of fertilizers and pesticides to plants, releasing TONS of long-cycle carbon into the atmosphere. If you really want to reduce carbon dioxide emissions, eat more animals, not less.
gcb
2010-02-09 16:31:31

"If you really want to reduce carbon dioxide emissions, eat more animals, not less."

Does that argument really make sense? Think about it...
Kyle
2010-02-10 10:51:44

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