Asia’s creative ascent
Wayne Deakin, global principal at Wolff Olins, reports from the recent Mad Stars festival in South Korea where he found inspiration, innovation and exciting creativity
Wayne Deakin, global principal at Wolff Olins, reports from the recent Mad Stars festival in South Korea where he found inspiration, innovation and exciting creativity
In Meanwhile’s first piece of work for the brand, the agency is aiming to shake up the stale bingo sector with help from comedy music group The Midnight Beast
US-based experiential company verb is adept at creating unusual, fun and experimental moments for brands from Airbnb to Amazon. It’s time everyone knew their name
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
Design consultancy Rounded has worked with Campaign for Nuclear Disarmament on a new identity, including an evolution of the now iconic peace symbol that was designed for the organisation in 1958
The skincare brand’s first ever Super Bowl campaign signalled a new way to approach social-first campaigns. Here’s the story of its evolution
The director reflects on the connection between his darkly personal photography work and his commercial films, and how the former has enriched his wider practice
Founder and creative director Christina Worner talks to CR about the motivations behind setting up the design studio and what she’s doing to creative a supportive environment for anyone who works with them
The purpose of brand strategy is to provide brands with direction and meaning. So why are agencies and marketers so eager to keep brands open-ended?
Two new typefaces promise a more digitally-friendly brand presence, visual cohesion, and legibility
We speak to Duolingo’s global head of social media Katherine Chan about managing the team behind its lauded social strategy and how people’s perceptions of brands are shifting in the era of individual clout
We talk to co-founder Fernando Musa about how the network is evolving with age, plus how he balances his unusual dual roles as chairman at David and CEO at Ogilvy Brazil
The mixed media ad by AMV BBDO illustrates how a lack of knowledge about periods can be a lifelong issue
CR speaks to Teemu Suviala, global chief creative officer at Landor, about how Harris is cutting through the political noise, and what lessons brands can take from her bold approach
Images and ideas to feed your imagination
Expert tips on how to navigate a creative career
Analysis of creative projects and trends
CR’s podcast on life in the creative industries
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Once associated with British football fandom, the brand has been foregrounding its roots in technical craft – an emphasis carried through to its new website experience. We speak to CEO Robert Triefus and R/GA about using ecommerce for storytelling while fulfilling practical needs
The brand’s new campaign asks: what could happen if Cineworld Cinemas staff didn’t go to Specsavers?
Nine series and more than 300 photographs come together in the photographer’s new monograph to reveal his enduring photographic legacy
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Working with NYC-based agency Red Antler, Bezi has developed an identity that’s both exciting and informative, in a bid to make labneh as popular as hummus
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
The travel brand’s new campaign is an unexpectedly charming tale of a retired bodybuilder turned miniature model maker
Undoubtedly one of the most recognisable visual languages of any transport network, the typefaces and graphic elements of London’s tubes and buses have heavily informed the new look for the London Transport Museum’s retail offering
A new Virgin Media O2 spot created by VCCP is advertising its ‘smooth’ broadband with the help of a walrus
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
How the most successful brands on TikTok drive performance through ground-breaking creativity
Ineffective work often stems from bad behaviours. To change things, you need to measure where it’s all going wrong
Low on the pecking order for policy makers, the FE sector is nonetheless vital to help nurture the next generation of creative thinkers
TikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure
The five qualities that great account management people bring to in-house agencies, and why their impact can be transformative.
TikTok communities are always hungry for fresh entertainment: here’s how to make sure your brand is part of the conversation
To achieve their goal of being seen as lead agencies, in-house creative agencies need to fill gaps in strategy, planning and process
Entertainment builds brand awareness, but according to TikTok it’s also a vital ingredient in performance marketing.
Don’t let your location or work commitments hold you back: advances in remote learning have made even practice-based courses like Fine Art much more accessible.
Appreciation of the design process should permeate an entire organisation, not just its in-house creative team
Via its latest visual trends report, Depositphotos predicts an emphasis on wellness, joy and magic this year
Early adopters in fashion and entertainment are blazing a trail, but how could brands in other sectors embrace the potential of the metaverse?
Brands must dream big to push the limits of experience design in the metaverse.
Don’t waste time shuttling drives around: get the edge on the competition by shooting straight into the cloud.
Context is king in the art world, and digital twinning is an exciting new way for artists to establish provenance and boost the value of their creations.
Once you’ve found the ideal location for your campaign shoot, be sure to make the best of every corner of it
At an executive level, design thinking can transform an organisation from the inside – and this kind of cultural shift may prove vital for many brands’ survival
Insider advice from Burberry, Rimmel and Duolingo to thrive in TikTok’s world of democratised creativity
A strong digital presence is increasingly vital for any successful artist – and it starts with the right name