In an extract from a new book by Turner Duckworth and Gyles Lingwood, published by Phaidon, creative strategist Daniel D’Arcy argues why brands need to build a reciprocal relationship with their audience, rather than a linear one
The director reflects on the connection between his darkly personal photography work and his commercial films, and how the former has enriched his wider practice
Founder and creative director Christina Worner talks to CR about the motivations behind setting up the design studio and what she’s doing to creative a supportive environment for anyone who works with them
The purpose of brand strategy is to provide brands with direction and meaning. So why are agencies and marketers so eager to keep brands open-ended?
Two new typefaces promise a more digitally-friendly brand presence, visual cohesion, and legibility
We speak to Duolingo’s global head of social media Katherine Chan about managing the team behind its lauded social strategy and how people’s perceptions of brands are shifting in the era of individual clout
We talk to co-founder Fernando Musa about how the network is evolving with age, plus how he balances his unusual dual roles as chairman at David and CEO at Ogilvy Brazil
The mixed media ad by AMV BBDO illustrates how a lack of knowledge about periods can be a lifelong issue
CR speaks to Teemu Suviala, global chief creative officer at Landor, about how Harris is cutting through the political noise, and what lessons brands can take from her bold approach