In a social-first world, the traditional approach of one big campaign a year is far too slow, says Su May Tan of VanyerMedia. Instead we should be aiming for hundreds of imperfect ads that brands can constantly learn and adapt from
Our annual showcase of the best graduate talent is returning in 2024. Send us your work by July 15 for the chance to be featured by Creative Review
MM:NT Berlin Lab is a hotel brand in permanent beta mode. We speak to the creative team behind the experimental new venture about how it’s reflecting a broader shift towards conscious hospitality
Since leaving her dream job at the National Theatre in 2018, the independent designer and art director has learned a huge amount about the importance of being resilient and seeking out community
If ChatGPT and co are coming for our jobs, creativity is the only thing that will protect us, says Reed Words creative director Orlaith Wood
The producer has announced his long-awaited second album, In Waves, with a new single and a chaotic music video. Director Rosie Marks tells us about why it was shot in a swingers’ club and the surprisingly tender message behind it
The latest episode of Creative Review’s podcast looks at the importance of craft in advertising and design, and how it is being impacted by AI
After almost four decades at the New York Times Magazine, Kathy Ryan recently stepped down from her role as director of photography. But as CR discovers, she’s far from ready for retirement
Dive into our showcase of the best advertising, design, craft and effectiveness of the past year
Our attention spans are shorter than ever, but there’s been a recent crop of ads stretching beyond the usual 60 seconds. We ask a couple of experts if a longer ad can make more impact, how to keep an audience hooked, or whether it’s just too much
The US-based creative talks about how setting up Super Spicy Studio has impacted her personal life and what she’s learned about different ways of working
Find out details for the UK undergraduate art and design showcases taking place this summer
Influencer wrangling is now a crucial part of any brand management role. And this bit is relatively straightforward: find people who people like who can spread the word about your product. But what happens when the wrong people get in on the action?