Some businesses are born out of meticulous planning: assessing the market, finding the right time to launch, getting all the right people in place. Others arise out of serendipity – a chance coming together of like-minded people who have spotted an opportunity.

Talking to the co-founders of Braw Haus, a Web3 talent agency and studio that has created projects for brands including Kenzo, Mailchimp, Nike and Jägermeister, it is clear their journey has been more of the organic kind.

Originally from Paris, the duo first met over ten years ago in Greece, where they both have family, but it was only when bumping into each other again in Union Square in New York in 2017 that they discovered a mutual interest in digital art and creativity and a “matching energy”. Braw Haus – named for its sense of community – was formed in 2018.

For the next five years, Vilgrain and Gloum ploughed this energy into producing a wide range of projects – sometimes for brands, other times for festivals, exhibitions and events. They’ve worked with nearly 400 digital artists on projects that have spanned the globe, producing ground-breaking digital works that have appeared in places as trendy as the Sphere in Las Vegas and as ancient as the UNESCO World Heritage Murals in Erbil, Iraq.