Bethany Koby founded Tech Will Save Us with her husband, artist and maker Daniel Hirschmann, in 2012. She was previously a design director at Wolff Olins and a designer at Fabrica and as CEO, is responsible for driving growth and building the company’s profile.
![DIY Gamer Kit](https://creativereview.imgix.net/content/uploads/2016/05/Gamer_1_print.jpg?auto=compress,format&q=60&w=3543&h=2362)
Tech Will Save Us creates DIY gadget kits which teach users about coding and technology through play and experimentation. Its products are made at a warehouse in Hackney and are now sold online as well as in stores across the US, Europe and Australia.
![Components of the Start Arduino Kit](https://creativereview.imgix.net/content/uploads/2016/05/Start_arduino_kit_components_print.jpg?auto=compress,format&q=60&w=1200&h=806)
Great product design and branding has been key to the company’s success – its items are featured in permanent collections at both MoMA and London’s Design Museum.
It also runs educational workshops and recently partnered with the BBC to create the micro:bit, a hand-held computer that is being given out free to every 11-12-year-old in the country. Its latest product is a piece of wearable technology for children that can be programmed to create games, a bike light or even a disco bracelet, which raised over $50,000 in funding in just two days.