Before setting up Dada Projects, creative director Christina Worner worked freelance and found when working for different teams, studios, brands and agencies that she was often the only woman on the team. While the gender imbalance has improved in digital design and motion graphics, Worner says the industry largely remains male-dominated, especially at director level.

The motivation to set up her own studio came from a desire to drive change in this, to empower those who have experienced misogyny, and have control over the operations and the images she created, with the goal of infusing more “softness” into both the industry’s approach to work and its aesthetics. “At a certain point, it felt like the perfect time for this challenge. With my freelance practice still thriving, I knew that I had a safety net to rely on, even if the studio setup didn’t succeed,” she says.

Three years on, Worner sees Dada Projects as a “platform to inspire more women to pursue 3D and collaborate with us in a relaxed, comfortable, diverse, and supportive environment”. On the studio’s website it states they are trying to build “an alternative future for 3D design” and this doesn’t just include the work created, but also the environment the work is created in.