Type of Feeling &Walsh

Jessica Walsh ventures into the world of type

As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal

The type industry has undergone something of a revolution in recent years, as seen with the explosion of interest in global type, the increasingly sophisticated and easy-to-use software available, and the growing numbers of young designers now opting to specialise in type design. For &Walsh founder Jessica Walsh, the fact that the industry is being opened up to new voices can only be a good thing. “In a time where a lot of design is being pushed in a similar direction through AI and social media, the craftsmanship of unique and beautiful typography can still stand out,” she tells CR.

Typography’s renaissance era is partly what inspired the designer to launch her new type foundry Type of Feeling, although she admits that she’s been a firm type enthusiast since her childhood, when she would avidly collect restaurant menus and matchbooks to pore over their choice of fonts. “When I was in college, I was introduced to the Helvetica documentary and it opened up my eyes to the way typography influences our lives. I remember coming home from school and making my whole family watch it on my winter break. They thought I was a bit crazy,” she says.

Top: Ssonder; Above: Conforto. All images courtesy Type of Feeling