Dumb ways to fly
Foolish brand ideas are often surprisingly successful. So let’s take the most stupid ideas seriously and see them soar, says We Are Pi’s Rick Chant
Rick Chant is co-founder and ECD of We Are Pi in Amsterdam. He writes for CR about creativity and ideas in advertising and beyond
Foolish brand ideas are often surprisingly successful. So let’s take the most stupid ideas seriously and see them soar, says We Are Pi’s Rick Chant
The history of creativity is built on artists, designers and creatives nicking ideas from others and then reworking them for the modern age, says We Are Pi’s Rick Chant
A good moniker can make or break a new brand or product launch. Here, We Are Pi’s Rick Chant offers some advice on how to approach the name game
AI is already changing our relationships with celebrities, as several stars endorse its potential. The question is, should you get on board, and if you don’t, will you be left behind?
Wondering how to get the most out of AI? You would be wise to look to the younger generation, who see its value as empowering, rather than overpowering, says We Are Pi’s Rick Chant
This might sound like clickbait, but in fact the illegal drugs trade contains savvy marketers operating at the cutting edge of culture, says We Are Pi ECD Rick Chant
As we use voice assistants more and more to arrange our lives, those brands whose names have come to represent their sector will be more powerful than ever
Just Do It and Think Different are held up as the ultimate OG taglines. They spawned countless imitators, but has the public finally grown tired of being told what to do by brands? Is it time to call time on the call to action?
We Are Pi’s Rick Chant has the answer to two of adland’s greatest gripes – pitches and boring ads – and it comes in the form of unmissable TV
The power of puns is all too often overlooked in advertising, argues We Are Pi ECD Rick Chant, who points out that they can be political as well as amusing
Artificial intelligence may bring a new meaning to hybrid working in the future, as our digital avatars are taught to sweat the small stuff while we take care of the big questions, suggests We Are Pi ECD Rick Chant
Creatives often pursue perfection in their ideas before they are willing to release them to others. In fact, says We Are Pi’s Rick Chant, we should be doing the opposite