Company culture: is it just a ‘nice to have’?
CR looks into the value of culture in an agency, plus the challenges of establishing it and the impact it can have on the work created
Are the creative industries facing a skills crisis?
We speak to creative leaders from the worlds of advertising and design about the industry’s most glaring skills gaps and how agencies are attempting to plug them through a different approach to hiring talent
What does the new creative workplace look like?
As the creative industry wrestles with the pros and cons of hybrid working, new office models are emerging to cater for a range of needs
Why the future of advertising is indie
We speak to By The Network about how its global collective of independent agencies are taking on the scale of the big network model by prioritising creativity above all else
How to gain confidence and improve your pitching skills
Working in advertising and design requires the ability to sell your ideas. If you’re naturally more reserved or in a junior role, how do you manage the expectation to be a confident pitcher, presenter and networker? CR asks those in the industry for some advice
Life as a creative freelancer in 2024
In a volatile market, freelancing offers both opportunities and challenges. We talk to three creatives about how they are finding it out there right now
Remote working: a new day for agency culture
As many agencies struggle with hybrid working – or have abandoned it altogether – Mørning’s Lily Fletcher puts out a rallying cry for more radical solutions to the question of how we work
Rachel Gogel on the rise of fractional leadership
The independent design executive discusses what she’s learned about building creative teams, the increasing prevalence of fractional creative leadership, and why it signals a broader shift away from traditional ways of working
Are creators the new creatives?
CR looks into the increase in agencies and brands opting to work with creators in their campaigns, and examines the value they can bring, plus whether they present a threat to the traditional agency model
Are specialisms dead?
And does it matter if they are? We ask a range of creatives about whether the industry is oversaturated with generalists, why this might seem to be the case, and what is lost and gained