Titi Finlay on social, storytelling and sneaker culture
The social media maven and artist discusses the importance of social and content in getting audiences to “believe” in brands, plus how an obsession with sneakers has guided her career
Extinction Rebellion film paints a dystopian view of the future
Directed by Tom Geens, the climate group’s new film is a warning of what happens if people don’t engage with the challenges of climate change and attend protests and marches
Manchester’s love letter to the Barcelona design scene
First launched in 2013, Dave Sedgwick’s event uniting Manchester with Barcelona returns this week for its swansong. He discusses the parallels between the two cities and the realities of producing an event alongside the day job
Royal British Legion reveals plastic-free poppy design
Design consultancy Matter has created a fully recyclable paper redesign of the charity’s symbolic poppy, which previously used plastic
DixonBaxi creates new identity for streaming platform Max
Formally HBO Max, the rebrand sees a new direction for the service and is the result of a year-long collaboration with the studio and Warner Bros Discovery
Kit Harington and Rose Leslie go to couples therapy in unexpected ad
Make My Money Matter enlisted the help of the real-life couple and Game of Thrones stars to highlight what goes on behind closed doors between high street banks and the fossil fuel industry
Why words can make or break brands
We speak to Rae Boocock at content and communications agency Sonder & Tell about the ongoing battle to avoid clichéd language, and why storytelling isn’t just for the marketing team
Good Reads: Ton is subverting the stuffy world of interiors
We speak to the freshly launched title’s co-founder and editor-in-chief, Jermaine Gallacher, about why a magazine that speaks to a new generation of interiors enthusiasts is long overdue
Sooyoung Chung’s art shows what our belongings say about us
The artist’s new exhibition, Self on the Shelf, draws a link between the objects that people fill their lives with and their personal identity
Motion designer Enle Li on the joys of teaching
The illustrator and animator talks about his experience of teaching and how it’s impacted his own practice
Ikea’s new campaign reimagines MTV Cribs for the cost of living crisis
Instead of bragging about how much your latest home renovation set you back, the amusing ad invites Ikea customers to ‘show off your savvy’
How to write a great advertising slogan
Here, our advertising correspondent breaks down the methodology for creating a great slogan, by examining some of the iconic endlines of the past. But is there really a formula for brilliant creative work?
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing