Why words can make or break brands
We speak to Rae Boocock at content and communications agency Sonder & Tell about the ongoing battle to avoid clichéd language, and why storytelling isn’t just for the marketing team
Good Reads: Ton is subverting the stuffy world of interiors
We speak to the freshly launched title’s co-founder and editor-in-chief, Jermaine Gallacher, about why a magazine that speaks to a new generation of interiors enthusiasts is long overdue
Sooyoung Chung’s art shows what our belongings say about us
The artist’s new exhibition, Self on the Shelf, draws a link between the objects that people fill their lives with and their personal identity
Motion designer Enle Li on the joys of teaching
The illustrator and animator talks about his experience of teaching and how it’s impacted his own practice
Ikea’s new campaign reimagines MTV Cribs for the cost of living crisis
Instead of bragging about how much your latest home renovation set you back, the amusing ad invites Ikea customers to ‘show off your savvy’
How to write a great advertising slogan
Here, our advertising correspondent breaks down the methodology for creating a great slogan, by examining some of the iconic endlines of the past. But is there really a formula for brilliant creative work?
Sony World Photography Awards announces 2023 winners
Edgar Martins wins the Photographer of the Year award with his symbolic series honouring his friend, a photojournalist who was killed during the Libyan Civil War
From Form on the joy of finding your niche
We speak to the husband-and-wife studio about how their hands-on practice manages to straddle art and commercial worlds, and why being signed didn’t feel right for them
Prepare to get Tango’d with VCCP’s new ad for the fizzy drink
The spot launches a new flavour of Tango and signals a return to the weird and wonderful ads of the 90s where anything goes
EA Sports FC’s rebrand kicks off a new era of the game
After EA Sports and FIFA ended their three-decade partnership that spawned the hugely popular gaming series, we take a closer look at how the football video game giant has rebranded
The return of the serif
After taking an extended sabbatical from the world of branding, serif typefaces are suddenly back in favour. We speak to type designer Lynne Yun and F37 founder Rick Banks about what that means
Digital and hand-drawn elements collide in Nobell’s identity
The plant-based food brand has launched a new identity and website, which feature cartoonish illustrations and graphics inspired by computer games
Creative Review’s Annual Awards 2025 are officially open for entries
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
How to scale your design business
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
Cultivating community with Ganni
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music