Coca-Cola’s new ad literally brings art to life
In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI
Studio Fromm on defining the new traditional
Fromm, the studio behind the cover art for our Future issue of Creative Review, talk us through their unique approach to 3D design, which deftly mixes both the old and the new
New report offers a stark picture for women in design
Covid-19 and inequalities in the industry such as pay disparity are hugely influencing women’s experiences in design, according to a new report from Women’s Design and Research Unit, which also offers some advice to create change
Girlguiding unveils redesign across Brownies, Rainbows, and more
Rainbows, Brownies, Guides, and Rangers have been given a new look by Landor & Fitch in time for International Women’s Day
Justyna Green asks what ChatGPT knows about women
The illustrator has responded to a series of haikus written by the AI chatbot in a bid to highlight the issues women still face
Falmouth University
Fulfil your creative potential through online study
Don’t let your location or work commitments hold you back: advances in remote learning have made even practice-based courses like Fine Art much more accessible.
Creativity vs culture wars
Art, design, and advertising are critical for bringing new narratives into our understanding of history, and helping us confront and accept the difficult parts of our past
Working at warp speed
Rapid change is now a standard, and trying to keep up with the latest developments – for both yourself and your clients – can be dizzying. But creatives shouldn’t despair, says our ad correspondent Ben Kay
Hornbach’s latest stunt is a build-it-yourself plant chair
The German DIY brand is encouraging people to craft their own furniture, with a set of instructions for the Green Hideaway – a chair that’s also a climbing frame for a plant
Corteiz and Nike’s new campaign is an ode to UK streetwear culture
The cameo-laden film offers a first glimpse at the much-hyped collaboration between the two brands, as they promote their new Air Max 95 drop
Ibrahim Rayintakath on translating text into visuals
The India-based creative talks about the unique challenges and opportunities of editorial illustration, and the techniques he uses to avoid repetition in his practice
Life in multiple dimensions
Artificial intelligence may bring a new meaning to hybrid working in the future, as our digital avatars are taught to sweat the small stuff while we take care of the big questions, suggests We Are Pi ECD Rick Chant
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing