Difflam throat spray launches craft-focused campaign
Created with VMLY&R and Hudson Christie, the series of ads aim to personify the symptoms of a sore throat to drive brand awareness
Vineyard Theatre’s new branding is never the same twice
NB Studio has created a visual identity that “delights in breaking boundaries” for the 40-year-old Off Broadway venue
How much do you earn?
Every single person at How&How knows what their colleagues are being paid, from the most junior designer to the studio’s owners. The branding studio’s co-founder Cat How discusses the pros and cons of total salary transparency
We’re all worldbuilders now
The world may be in flux, but people are responding by building new stories and ways of communicating. The creative possibilities are endless, says Dentsu Creative’s Keely Adler
Nike’s new Jordan ad charts a young girl’s rise to sporting stardom
In Uncommon Creative Studio’s first piece of work with Jordan Brand, the emotive film has been brought to life by an all-female team in front and behind the camera
Exposure: Tess Ayano
Japanese-American photographer Tess Ayano aims to make images to record what she feels rather than what she sees. We talk to her about her work, which crosses fashion, editorial and documentary
How in-house teams can attract the best creative talent
In-house teams are on the rise, but not all brands offer the same creative opportunities – we examine how to draw talent to your company, and keep it
The Undeniable Street View exposes the destruction in Ukraine
Featuring footage shot across six cities by a team of photographers, the website sheds light on the damage that’s taken place following Russia’s invasion in 2022
Why it pays to play it unsafe
Even in uncertain times, brands and creatives need to take risks to reap rewards: just look to history if you need proof
How Drive to Survive changed the game for Formula One
Ahead of the new season of Netflix’s behind-the-scenes docuseries, we speak to the show’s producers about how it is driving renewed interest in the F1 brand – and why other sports are taking note
Thirst creates identity for new whisky brand Noble Rebel
Adopting a bespoke illustrative style, the identity reflects the brand’s creative approach to flavour and its expertise in traditional whisky making
The Future Issue of Creative Review is out now!
In this year’s edition of the Future Issue, we examine the innovations that are shaping creativity and culture, and look at how our visions of the future are portrayed
Creative Review’s Annual Awards 2025 are officially open for entries
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
How to scale your design business
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
Cultivating community with Ganni
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music