Amnesty Death To The Death Penalty – Warm & Fuzzy – 7.01
Death To The Death Penalty was launched in October 2010 to help promote Amnesty International’s campaign to abolish the death penalty in the 58 countries around the world that still have it.
Death To The Death Penalty was launched in October 2010 to help promote Amnesty International’s campaign to abolish the death penalty in the 58 countries around the world that still have it.
The Museum of London launched an iPhone app in May 2010 which cleverly brought its extensive art and photographic collections out onto the streets of the UK capital.
For the first time this year we are recognising the importance of a great client to producing great work.
In 2010, this was a three-way tie between Why Not Associates, Pentagram and Music. This year’s featured work comes from similarly diverse sources offering up no one stand-out studio in terms of numbers alone. This is one of the reasons that we changed our methodology this year to allow for other criteria to be taken into consideration.
Last year it was very much a case of the traditional agency fight-back, with BBH and Abbott Mead Vickers sharing our agency of the year accolade. This year, the contenders reflect the way that the industry appears to be settling down, with so-called traditional agencies producing great digital campaigns and those known originally for their digital savvy making great work in film and print.
January’s best work includes films from Lego and Astra, independent food magazine Fire & Knives, and Pepsi’s Refresh Project.
The best work from February includes men singing Savage Garden for Puma, Falon’s quirky campaign for French Connection and Marc Craste’s evocative animation for the BBC Winter Olympics.
The best work from March includes Britvic’s redesign, Walkers’ bid to turn the village of Sandwich into ‘the most exciting place in Britain’, and Mclaren’s live Formula 1 streaming.
The best work from April includes Dougal Wilson’s Promo for Temper Trap, Philips’ series of short films, Nike’s Grid and R/GA’s social payment system.
May’s best work includes Nike’s football app for coaches, Rethink’s stunt using giant drinks packaging rings, Here Design’s book on the perfect way to cook pasta and Bloomberg Businessweek’s redesign.
June’s best work includes The Battle of the Cheetos, Dr Pepper’s Facebook status takeover, and Robyn’s 3D online interactive video.
The best work from August includes independent film magazine Little White Lies, AATOAA’s app for Arcade Fire’s album The Suburbs, And Stink’s promo for Kanye West’s Power.