Why ad agencies should prioritise fame over purpose
As Forsman & Bodenfors sets up a new in-house team dedicated to the dark art of digital distribution, we discuss why ‘fame’ is returning to adland’s lexicon
Eurostar Group receives a rebrand from DesignStudio
The new look brings the rail operators Thalys and Eurostar, which merged in 2022, together as a single brand
Is the creative industry ready for the four-day week?
As the evidence in favour of the four-day work week mounts up, we speak to agencies large and small about why they won’t be returning to the norm
The Spanish National Post Office is asking you to slow down
Correos, the state-owned postal service in Spain, created this enigmatic ad to ask us all to ‘Whoa, humans, whoa’
Timothée Chalamet’s got FOMO in amusing new Apple TV+ ad
As the actor admires the bevy of A-list names on the streaming platform’s roster, he becomes increasingly neurotic about why he isn’t one of them
Koto juices up the branding for checkout platform Bolt
“You don’t need to be bland to feel trustworthy,” says creative director Arthur Foliard of the brand’s new fluoro-coloured identity
Can blockchain make us behave more sustainably?
The initial buzz around NFTs cast a spotlight on the environmental concerns about the energy-intensive process. A new project from Ikea’s research lab Space10 asks whether cleaner ‘next generation’ NFTs can instead drive sustainability
Louis Vuitton has covered Harrods in polka dots
The fashion house has taken over the front of the London department store to mark its Yayoi Kusama collaboration
What’s the answer to AI’s big copyright problem?
Artists are furious that their work has been used as fodder for AI tools, and copyright lawsuits are mounting as a result. We discuss AI’s intellectual property woes with Jelly head of artist management Nicki Field and illustrator Christoph Niemann
A new short film offers a rallying cry against conversion therapy
A collective of 21 LGBTQA+ charities coordinated by Stonewall have released the powerful spot, which depicts the abuse of a young trans person undergoing the controversial treatment
Exposure: Alexandra Rose Howland
The photographer talks about her body of work examining everyday life and war in Iraq, where she explores complex questions of truth in photography and journalism
Forget the metaverse, the Baoverse is open for business
Design studio Hato has created a gamified loyalty app for the restaurant, which lets users earn Baocoin and unlock digital collectibles
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing