Remote working: a new day for agency culture
As many agencies struggle with hybrid working – or have abandoned it altogether – Mørning’s Lily Fletcher puts out a rallying cry for more radical solutions to the question of how we work
Nike transforms Centre Pompidou into a sporting canvas for Paris 2024
Sport and art collide in Nike’s new exhibition at the iconic museum, which happened to provide the design inspiration for the brand’s original Air Max 1 trainer almost 40 years ago
Sarson’s turns up the tang with new Dip & Drizzle range
Created by Robot Food, the visual identity and accompanying campaign for the new product launch feature a bright colour palette and close-up foodie shots
Rachel Gogel on the rise of fractional leadership
The independent design executive discusses what she’s learned about building creative teams, the increasing prevalence of fractional creative leadership, and why it signals a broader shift away from traditional ways of working
Corbin Shaw highlights the hypocrisy of subsidised fine dining for MPs
The artist has teamed up with North Paddington Foodbank in Westminster on a campaign that urges policymakers to tackle the UK’s food poverty crisis
Ikigai and the question of personal purpose
While brands have been obsessed with purpose in recent years, we have overlooked personal purpose, which can lead to a far more enriching working life, says creative coach Richard Holman
Are creators the new creatives?
CR looks into the increase in agencies and brands opting to work with creators in their campaigns, and examines the value they can bring, plus whether they present a threat to the traditional agency model
Are specialisms dead?
And does it matter if they are? We ask a range of creatives about whether the industry is oversaturated with generalists, why this might seem to be the case, and what is lost and gained
From smileys to stickers: LogoLounge launches its 2024 trend report
LogoLounge returns with another of its highly anticipated annual reports, while observing that logos are taking a back seat within wider visual identities
Chelsea FC launches new visual identity and home kit campaign
Made in partnership with Uncommon Creative Studio, the launch unveils a new brand narrative – We Burn Blue – via an arresting visual campaign
Etsy’s latest campaign chooses humans over AI
Celebrating the skill and creativity of its makers, the e-commerce brand hopes to remind people of the more human side of its business
Brian Eno, different every time
Gary Hustwit’s new documentary film about the prolific producer, artist and thinker is programmed to generate alternative versions each time it’s shown. The director explains why this approach is the only reason Eno agreed to take part, and the possibilities of this technology for filmmakers
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing