How to make brand guidelines fit for purpose
Too often, brand guidelines become a straitjacket for brands, says Harbour creative partner Grant Parker. Here he explains how thinking about them differently can benefit brands in a complex world
How to build better work environments for new creatives
Marc Lewis, dean of London’s School of Communication Arts 2.0, discusses why a more thoughtful, empathetic approach – and more present CDs and ECDs – are critical for supporting industry newcomers
Cadbury’s subtle new spot focuses on generosity
The low-key ad is the latest from the brand to use gentle storytelling to continue its message of how its Dairy Milk bars spread joy
Center Parcs Europe’s rebrand goes back to nature
DesignStudio has overhauled the hospitality company’s visual identity, introducing a radically different new look that returns to the brand’s founding principles
We’ve extended the deadline for our Annual Awards
You now have until February 8 to submit work for consideration by our esteemed panel of industry experts
What would David Abbott do?
David Abbott may have retired from advertising in 1998, but fresh from producing a new podcast series about the legendary adman, Ben Kay explains why his work is as relevant today as it ever was
Cooking steals the show in Gousto’s new campaign
Created by Mother London, the recipe box brand’s campaign aims to highlight how cooking can beat TV when it comes to an evening’s entertainment
An eye-catching new look for Hong Kong food destination Basehall
Otherway leaned into Hong Kong’s rich visual history in order to reimagine what an East Asian food hall could look like
Natalie Lam on looking beyond cultural stereotypes
Publicis Groupe’s CCO of APAC, Africa and the Middle East discusses how non-profit projects give an impression of countries and cultures that falls short of reality
Why the agency model needs to adapt for challenging times
As BBC Creative’s Tim Jones and James Cross join forces with Chapter MD Alastair Marchant on new agency Meanwhile, they discuss how in-house life prepared them for launching a business during a recession
Step inside the fantasy world of Frank Frazetta
A hefty new monograph from Taschen celebrates the illustrator’s work – from bristling depictions of Tarzan and Conan to heavy metal record sleeves and high fantasy concept art
Astrid Stavro on why she’s never had a career plan
Six months into her role as vice president creative director at Collins, the former Pentagram partner talks to us about why it’s good to be uncomfortable
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing