The poster has become a sadly neglected medium in Britain, particularly where graphic designers are concerned. Envious glances are cast across the Channel where our European neighbours seem, despite the competing attrac­tions of digital media, to find continued value in this most powerful of graphic forms. Particularly in France, it seems, there remains the opportunity for graphic designers to base a large proportion of their practice on creating powerful posters for cultural institutions. Philippe Apeloig has made the most of this opportunity.