What does the future of unboxing look like for tech brands?
It’s time for unending layers of plastic to be designed out, says Here’s Mark Paton, who believes tech and electronics brands are missing a huge opportunity on the packaging front
A playful visual identity for plant-based milk brand KiddiWinks
Aimed squarely at Gen Alpha (and their parents), the new branding is brimming with cute characters and gloopy, hand-drawn lettering
It’s into the ‘magentaverse’ for Pantone’s Colour of the Year 2023
As another year looms, Pantone’s colour forecasters predict that Viva Magenta – “an animated red that encourages experimentation” – will rule the roost in 2023
Creativity at the Speed of Light
As he releases a new book documenting 30 years of work, the US artist Doug Aitken reflects on how art can help us understand our “accelerated world” and the constant need to push at the boundaries of creativity
Apple focuses on accessibility in epic new ad
Titled The Greatest, the spot is directed by Kim Gehrig and shows how Apple products make life easier for people across the world every day
What every brand needs to survive 2023: relevancy and trust
With the economic outlook for 2023 looking decidedly gloomy, business as usual for brands won’t cut it. Instead, they need to make crucial changes now to prepare for the future, says Wolff Olins’ Wayne Deakin
My breakthrough moment: Elizabeth Goodspeed
The designer shares the story behind her first solo branding project – which channeled the Tupperware parties of the 70s – and how it kickstarted a philosophy of “radical client honesty”
ITN unveils a dynamic new visual identity
The production company has replaced its longstanding static logo from the 1970s with a new animated mark that responds to its environment
Creativity Sucks! podcast: Does sex still sell?
Photographer Sophie Ebrard, Uncommon co-founder Nils Leonard, and Headspace VP of marketing Louise Troen all convene on CR’s podcast to discuss the role of sex for brands today
Without creates a tasty new look for Wok to Walk
Positioning the restaurant chain as a destination for high quality fast food, the refreshed branding features a new lightning bolt-inspired logo and a brand mascot called Woki
Why DDB’s new agency banned the word ‘merch’
DDB Fresh promises to bring fashion innovation together with brands in other sectors. Darko Silajdžić, who is heading up the agency, explains why Fresh’s proposition will go further than merch
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing