MadeThought: THE magazine
The second issue of THE magazine, published quarterly by trend analysts and brand consultants The Future Laboratory, has once again been designed by MadeThought
Felice Varini
The Swiss artist’s large-scale installations use architecture as a canvas and illusion as his stock-in-trade
Oi! Art ponce! Ponce this up for me!
In advertising, too few people understand what art direction is, the job it’s meant to do or the process of doing it
Twelve: The Magic Number?
Nearly 60% of UK design consultancies employ fewer than five people, yet two of the world’s leading practitioners say 12 is the ideal number of staff to have. So, what is the best size for a design studio?
Keira Knightley stars in Women’s Aid ad
Women’s Aid ad, agency: Grey London, production company: D.A.B. Hand Media, director: Joe Wright
Keira Knightley stars in this powerful new ad for Women’s Aid, which aims to raise awareness of domestic violence. The spot is directed by Atonement and Pride & Prejudice director, Joe Wright.
Alison Carmichael: Exquisite Handjobs
Alison Carmichael has practically cornered the market for hand-lettering in UK advertising. CR’s Gavin Lucas met her to find out the secret of her success…
CR Launches Portfolios Event
Image by Shinichi Maruyama of Morgan Lockyer, one of the photographers whose work will be on show at Portfolios
CR and the Creative Handbook have launched a new event for all art directors, designers, creative directors, art buyers and everyone involved in commissioning photography and illustration. Portfolios is free to attend and takes place on the 9 – 10 June at the Central Hall Westminster, London SW1
Sid’s Faces
Every week Sid creates a new character for his role as host of the Birmingham nightclub DV8. Student photographer Nat Poole has captured some of them for a new exhibition
The Zimbabwean’s Trillion Dollar Campaign
Billboard advertising The Zimbabwean in Johannesburg
TBWAHuntLascaris has created this unusual outdoor campaign for The Zimbabwean, a newspaper produced by a group of exiled Zimbabwean journalists. The Zimbabwean is sold in the UK, South Africa and Zimbabwe but when entering the latter is charged an import duty of 55 per cent, making it unaffordable to the average Zimbabwean. To raise awareness of this, and to encourage more sales of the paper in South Africa, wall murals, billboards and flyers have been created in Johannesburg using the Z$100 trillion dollar note, a symbol of the country’s world record inflation. Worth less than paper, The Zimbabwean has turned the money into its advertising, hoping to raise awareness of the dire situation in the country under the Mugabe regime.
2012 Olympic Typeface To Be Announced
CR understands that, later today, the official typeface for the 2012 London Olympics will be announced. Among those being considered are a bespoke face, Gill Sans and Times, but the current favourite is thought to be Comic Sans.
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing