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Super Bowl Ads 2009 Part One
The Pittsburgh Steelers may have won the Super Bowl itself, but with adland watching the breaks as excitedly as the game, who were the advertising winners on the day? Well, apart from NBC, who screens the Super Bowl and, financial crisis or no financial crisis, reportedly charged up to $3 million per 30-second spot this year. In return advertisers are assured of an audience of approximately 100 million viewers. Here’s our selection of the best spots of the day. First up is this ad from Wieden + Kennedy Portland for jobs website Careerbuilder.com. Perhaps not the easiest product to sell in today’s market, this spot takes the comical approach.
Super Bowl Ads 2009 Part Two
As usual, celebrities play a major part in the Super Bowl ads. Talk show host Conan O’Brien sends himself up in this Bud Light ad, also from DDB Chicago.
Advertising And The New Sadism
Pain is something that everyone can relate to – which is why ad agecnies are currently so fascinated by it, argues Gordon Comstock
The Look Of Love
Amid all the doom and gloom in the magazine world (apart from at CR of course) many seem to be clinging onto the impending launch of Condé Nast’s bi-annual style title, Love, as the sole light in the darkness. And we have an exclusive first visual of the magazine’s logo
Get Me Out Of Here
Jeremy Leslie thinks that Disappear Here, James Brown and Peaches Geldof’s new venture into youth publishing has a great name. Unfortunately that isn’t enough to detract from its empty editorial and confused design…
Wilfrid Wood’s Frosty Fruits figures
Artist and modelmaker Wilfrid Wood creates giant characters for an Australian ad campaign
Advertising: The new sadism
Why is advertising so fixated with pain? Well, it’s something that everyone can understand, argues Gordon Comstock
Get me out of Here
James Brown and Peaches Geldof’s new venture into youth publishing has a great name but, writes Jeremy Leslie, this isn’t enough to detract from its empty editorial and messy design
Plenty to chew on
In crEATe, The Future Laboratory examines the complex
relationship between food and design. Clem Halpin tucks in
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing