The war of Images
The Pentagon has a rather insidious phrase to describe the latent power of the image in modern warfare
Of bleeps and squeals
Shanghai’s Olympic-scale eArts Festival took over the city, bringing outdoor digital art to the masses. Chris Gill reports
New Silkscreens
All the prints featured in this edition of Monograph are untitled works in progress. They are all one-off silkscreens, hand printed on hot pressed Fabriano paper.
Very Elle, Very Cool
Non-Format give French bi-annual fashion magazine Very Elle a bold new look
Charity ads: a more mature approach?
The unscrupulous among the advertising community have often tended to look upon charity accounts less as an opportunity to help those in need and more as a chance to help themselves. Is a more mature approach emerging?
Food for thoughts
Next time you’re preparing for that killer pitch, you might do well to lay off the biscuits and bring along a nice plate of chicken to the brainstorming session instead…
Killer apps
How the burgeoning market for iPhone applications is presenting both creative and financial opportunities
Very Elle, Very Cool
With so many photographers and stylists working for both editorial and advertisers, fashion magazines are finding it impossible to create a distinct tone of voice through their imagery. Instead, it is typography that is increasingly being used to separate ‘ed’ from ‘ad’. Joining the likes of David James’ Another and M/M’s Arena Homme Plus is new-look French bi-annual Very Elle, designed by Non-Format’s Jon Forss and Kjell Ekhorn.
Ooh, Zoetropes
Sheesh, Zoetropes eh, you wait for ages to see one then two come along at once. While Fallon is reportedly basing its next Sony Bravia spot around a real-life zoetrope built in an Italian square, Poke has created this virtual version for Topshop…
This used to be all fields…
In an apparent nod to the once verdant edges of old London town, fashion accessories boutique Hermès has planted several silver birch trees around its flagship store on New Bond Street. Silver Forest #36 is a Christmas installation by architects DSDHA and Hermès’ Rebecca Cocks that references an early eighteenth century boundary that once marked the city from the surrounding forests, where the shop now stands.
GB’s Grand Prix at Epica
Three out of the four Grand Prix awarded at this year’s Epica went to advertising work from the UK. The Epica D’Or winning projects included DDB London’s Dog spot for the VW Polo in film, Lowe London’s Shadows campaign for John Lewis in outdoor, and DDB London’s LoveHate campaign for Marmite Snacks in the press category. Absolut Machines from Great Works in Sweden won the top prize in the interactive section.
CS Shanghai: Final Thoughts
Shanghai after 4 hours sleep in 3 days and the hottest Szechuan meal known to man
Three days isn’t long enough to do more than scratch lightly at the surface of a place but my time at the Creative Social in Shanghai did bring home the scale of the changes that China has undergone. There are no more Period Police for a start…
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing