Will Ferrell’s Elf is the star of Asda’s Christmas ad
Footage from the cult Xmas movie is incorporated into an everyday Asda store in the ad, directed by Daniel Kleinman
Footage from the cult Xmas movie is incorporated into an everyday Asda store in the ad, directed by Daniel Kleinman
Splashed across packaging or animated on social, food brands’ use of playful, abstract illustration makes a welcome change from glistening ‘food porn’ photography
The latest issue of CR features profiles on 14 creatives who, despite being early on in their careers, have made it clear that the next generation of the industry is in great hands
Starring Alison Hammond as a medieval countess, the spot seeks to reimagine one of the most divisive foods on the festive menu
The campaign, created by the Pharm, features a pair of special, X-ray-style glasses that unveil the secret Christmas glitz hiding behind everyday life
Forget pink dining rooms; digital is the creative frontier for restaurants and food businesses, and according to Hato’s Ken Kirton, there’s plenty of fun to be had
The comedy duo have lent their voices to two characters in the retailer’s seasonal ad campaign, which will include new weekly instalments until the end of the year
Brave Face, created by Don’t Panic and directed by Si&Ad, tells the story of Jayden, who’s doing his best to keep a smile on his face through a series of tough life moments
The designs for Stumpwork feature many, many tiny old soaps and no shortage of lettering made of, er, pubes
If you’ve made a brilliant piece of commercial creative work in 2022 – or have a compelling story of long term creative effectiveness – we want to hear about it
The latest edition of CR’s new podcast, Creativity Sucks!, takes a look at the world of apps and digital design with the help of three expert guests
The banking app worked with Ragged Edge to create an identity that is “more friendly, more human, more Monzo”