“There’s probably no God. Now stop worrying and enjoy your life.” It’s a refreshing, if unusual, statement for the side of a London bus and if the organisers of the Atheist Bus Campaign raise enough money (you can donate here), they hope to run their message on 30 buses in the capital for four weeks early next year. Launching today, the campaign (which has, unsurprisingly, received support from professor Richard Dawkins and The British Humanist Association) aims to “counter the religious adverts which are currently running on London buses and help people think for themselves”. Fair enough. But as to how enjoying life bears any relation to a bendy bus is a question that might even stump prof. Dawkins.

After monumental errors, nosediving share prices and the humiliation of nationalisation, the banking world has changed forever. So will their corporate identities and advertising adapt to fit the new realities?