Green’s Grow for Royal Mail
Johnny Green’s Royal Mail ad has some of the charm of 1950s public information films
Want To Appear At Our Click Conference?
On 13 November Creative Review is staging our next Click conference. We are looking for students or young creatives working in digital media to present their work…
The State of Music Video
Encyclopedia Pictura’s stunning video for Björk track Wanderlust is one of the contenders at the UK Music Video Awards next week
Next week the first UK Music Video Awards will be held in London’s West End, writes David Knight, a new awards night to honour the very best work in music videos, celebrating the creativity and craft in a sector of filmmaking which has, over the past 30 years, been responsible for nurturing a fantastic array of talent. But the MVAs will not just be a celebration of creativity and technical ingenuity. Some will see it as a celebration of survival…
It Was A Send-Up, But The Language Is Horribly Real
Creative Review’s “Bold new identity”, as (most of) you realised, was a spoof but the convoluted terminology used to describe it was, largely, genuine…
Ford’s Search For The Now
Ford Fiesta This Is Now ad, Agency: Ogilvy London, Creatives: Dom Sweeney, John Crozier, Production company: BlinkINK, Director: Noah Harris, Post-production: Framestore
The concept behind this ad for the new Ford Fiesta initially appears fairly straightforward. It opens with individual television screens appearing within a suburban setting, before coming together to form the rough shape of a car. The TVs then ‘drive’ through the city streets before morphing into the actual car at the end of the spot. So far, so car ad. What makes the commercial unusual, however, is what the television screens contain, and the way in which this content was created…
The Atlas of the Real World
Nuclear Weapons: The size of each territory indicates the number of known or suspected strategic
nuclear weapons*
Put together by the people behind worldmapper.org, a new reference book features 366 digitally modified maps (known as cartograms) that depict the world demographically. The maps cover a wide range of different topics, from population, health and productivity to poverty, warfare and crime. The Atlas of the Real World by Daniel Dorling, Mark Newman and Anna Barford is published next week from Thames & Hudson (£29.95) and eight of the maps are available to view here, along with a projection of the world by land area…
Creative Review® Launches Bold New Brand Identity
Creative Review® unveils its new brand identity which will advance our positioning across media platforms
Get your motor running… for Rock Band II
Remember the gravity-defying, car-surfing rock band that appeared in Passion Pictures’ director Pete Candeland’s animated promo for the video game Rock Band? Well, the band is back but this time they take on members of a rival car-surfing, instrument-weilding bunch of rocking nutters for the craziest game of “chicken” you’ve ever seen… To promote the new edition of Harmonix’s game, of course, Rock Band 2.
Fasten your seatbelts!
Dieting with Alex Bogusky
Advertising creatives are often known for their side projects, but Alex Bogusky, co-chairman at Crispin, Porter & Bogusky, has come up with a more unusual proposition than the norm – a diet book.
The City Shrinker
Spin
Ben Thomas’ work invites close scrutiny. While many of his dioramas are packed with buildings, traffic or crowds, others offer a more sedate view of the world, of boats on a river, desks in a library, or of two men collecting leaves. But Thomas’ images aren’t crafted models, they’re in fact photographs from real life…
Live From New York: Click
Creative Review is hosting it’s Click conference on digital advertising today in association with the Art Directors Club in New York. I’ll be blogging live from the event through the day..
Microsoft shows some Pride
Microsoft Pride ad, agency: Crispin Porter & Bogusky, production company: Hungry Man, directors: Bryan Buckley, Marcos Siega, Scott Vincent, Brian Billow
Microsoft hits back against the smugness of the Mac Vs PC ads.
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing