Why Creativity Matters: The role of purpose for brands
The third talk in our free virtual event series looks at purpose, examining the role it plays in shaping brands and their marketing, and how it can be used to attract audiences
How vegan brands found their sense of humour
As plant-based brands have boomed, the way they’re branded and advertised has shifted from worthy to funny, sassy, and slightly surreal
British Airways’ new campaign celebrates the myriad reasons we travel
Uncommon wrote 500 different print, digital and outdoor ads for the airline, emphasising that ‘business or leisure’ is just the tip of the iceberg when it comes to trips overseas
Interview anthology End of Nowhere is ideas fuel for creatives
Creative agency Wongdoody has designed and published the platform, which features 20 different creatives who “know about creating things amidst suffering and strange times”
Mob is on a mission to get people cooking
We speak to the media brand’s founder, Ben Lebus, about how its no frills approach to food is inspiring a new generation to get in the kitchen
Stamma campaign calls out misconceptions around stammering
Released to mark International Stammering Awareness Day on October 22, the new campaign by VMLY&R features a stop motion film voiced by members of the stammering community
Young Fathers’ new music video harnesses the power of the elements
In the video for the group’s new single, I Saw, director David Uzochukwu explores the rituals and rhythms connected to fire, earth and water
Wellcome Collection’s new show explores the cultural history of sight
In Plain Sight looks at the different ways we see and are seen, featuring historic artefacts, archival photos of eyewear fashion and a VR installation that illustrates the process of sight loss
Why brand experiences need to hit us in the feels
Experiential is back with a vengeance, but it’s contending with much higher expectations and a lot less patience. Giant Spoon’s Trevor Guthrie and Love’s Russell Ashdown chat to CR about building more memorable and emotional experiences for brands
Celebrating the fantastical theatre of Polish design and illustration
A new exhibition of married couple and artistic collaborators Andrzej Klimowski and Danusia Schejbal showcases their distinctive work across book covers, film posters, and more
Exposure: Heather Sten
New York-based photographer Heather Sten’s work draws on nature and empathy, whether she is photographing cultural icons, advertising campaigns, or her own family
Human After All brands Greenpeace’s new “energy democracy” initiative
Common Power hopes to bring about an energy revolution, and it launches with a invigorating visual identity that embraces the visual language of activism
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing