The New Face of Mencap
The UK’s leading charity for people with learning disabilities, Mencap, has just unveiled a new identity, created by Rare Corporate Design. The new logo for the organisation appears in a round speech bubble with an emphasis on the first two letters of the name, me. The rebrand also includes a new corporate typeface called Me that has been specially crafted by typography firm Fontsmith in consultation with members of Mencap to ensure the end product is of genuine benefit to an audience with learning disabilities…