Case Study: FaulknerBrowns identity

Architects FaulknerBrowns have a new identity system courtesy of London-based design studio, A2/SW/HK. A2’s Scott Williams and Henrik Kubel worked on the project for two years and their holistic approach represents a major image change for the architecture firm founded in 1962, that concludes with the total redesign of the company’s Newcastle HQ.

YSL ditches the catwalk in favour of film

For its recent Paris fashion show YSL took the unusual step of commissioning a film (shown above) to replace the usual catwalk show for its autumn/winter menswear collection. The film, directed by Colonel Blimp’s Sarah Chatfield and Chris Sweeney, was the brainchild of YSL creative director Stefano Pilati and showed as part of last week’s Paris Fashion Show. Running at seven minutes long, it is a glossy affair, presented across three screens and starring Rome actor Simon Woods.

BBC Three – Rebranded

BBC Three’s new logo, devised by Red Bee Media
To be completely honest, we’re rather sad here in CR towers at the thought of the imminent demise of the cone-shaped blobby creatures (devised by Aardman Animation for Lambie Nairn’s original BBC Three branding package, delivered almost exactly five years ago) that moved and grooved to the sound of Three Is The Magic Number…

Uniqlo Reborn

Over-ambitious expansion and over-reliance on one product nearly ruined Uniqlo, but now, thanks to employing an array of creative talent, the Japanese retailer is back in style. By Michael Fitzpatrick

Beautiful New Homeowner Loan Ads On The Telly. Honestly.

Still from one of two new ads written by BBH and directed by National Television of Not To Scale for new homeowner loan comapany, Fair & Square
Let’s face it: the Homeowner Loan sector isn’t well known for its beautifully crafted television advertising. Unless, of course, you feel magically transfixed by seeing Carol Vorderman endorsing the consolidation of all your existing debts by taking out a FirstPlus loan – or cinematically wowed by the ad in which a particularly annoying, apparently football-obsessed wastrel proclaims, “You can really talk to those people at Picture”, while his wife films him on a video recorder they clearly should never have bought…

Joe Biel

Detail from Joe Biel’s graphite on paper work, Pistol, which forms part of a new group
show at Nettie Horn in London
The Nettie Horn gallery in London has just launched a group show entitled The Clearing. Featuring the work of four different artists, the exhibition includes the bleak graphite offerings of LA-based artist Joe Biel. Clearly a master with a pencil, Biel’s work doesn’t simply exude technical ability but, rather, hints at deeper, more sinister themes: skulls, guns and, er, rabbits with their backs turned (spooky!) all feature in his intruiging drawings, on show at the gallery.

Guerrilla Advertising on the streets of Tokyo

A new Japanese language edition of Guerrilla Advertising: Unconventional Brand Communication (written by CR’s Gavin Lucas, art directed by Mike Dorrian and originally published by Laurence King) has just been published by Tokyu Agency Inc in Japan…

As Much Use As A…

Problem: how to reduce the wild fires that ravage Table Mountain every summer. Solution: install wooden fire extinguishers that are completely useless. It’s not as dumb as it sounds…

Nice work

Ross Phillips’ video for Coleen by The Heavy
To help you while away the final hours of the working week, here is some of the splendid work that we’ve been looking at in CR towers recently. First up is the Radar Music Video awards, the festival promoting up-and-coming promos directors, now in its second year. Entrants were given a list of tracks to create videos for, from bands including The Good, The Bad and The Queen and Kylie, and with prizes including mentorships with production companies Black Dog, Draw and the Directors Bureau on offer, competition was tough.

Innovate or Die competition winners

The Aquaduct, designed by Adam Mack, Brian Mason, John Lai, Paul Silberschatz, and Eleanor Morgan
In last November’s issue of Creative Review, we reported on a new ad campaign/contest that had been set up by US ad agency Goodby, Silverstein & Partners in collaboration with Specialized bikes and Google. Called the Innovate or Die Pedal-Powered Machine contest, the competition challenged participants to create a pedal power solution for offsettng climate change. Entrants were then requested to film their invention in action and place the movie on YouTube.