Ruairi Robinson
Ruairi Robinson came to our attention recently thanks to an ad campaign for the Singapore Institute of Management (CR April) in which he animated the pixellated charms of eBoy
As Easy as Index, Exhibit
Having an online portfolio of your work is pretty much essential these days. But if you don’t know your HTML from your CMS, setting one up can prove a daunting task. Which is where Daniel Eatock’s Indexhibit project comes in mighty handy
An Oblique Approach
Building on their work for last year’s Design Miami event, MadeThought have created all the printed promotional materials for Design Miami/Basel, the “forum for collecting, exhibiting, discussing and creating design” which takes place in Basel in June
I Made The Cars Float
In Desire, Bikini Films’ latest spot for Ford, a host of superfluous old cars are lifted heaven-ward by bunches of colourful balloons. SFX supervisor Mark Mason of Asylum describes his role on the commercial
Goodby Gets It
If there’s one traditional ad agency that has genuinely embraced new media, it’s Goodby Silverstein & Partners. Creative director Will McGinness has played a major role in the integration of digital to the agency’s work, so we asked him how they did it
The Naked City
São Paulo: the city that said no to advertising. Photographs: Tony de Marco
The Graphic Artist
Lawrence Weiner has inspired generations of designers but a collaboration with Browns reveals he remains firmly an artist at heart
Voyage Into The Unknown
Enter_Unknown Territories, a new digital art festival in Cambridge, believes in putting the “active” into interactive, as Eliza Williams discovered
The Social Whirl
Gavin Lucas samples the latest gathering of digital advertising’s great and good
The Designer As Editor
Wallpaper* creative director Tony Chambers has just been made the magazine’s editor-in-chief. Jeremy Leslie asks him about this unprecedented switch of roles and his future plans for the title
Get Out Of The Sizzle Business
In the second half of his article on change in the ad industry, Tom Wnek explains how brands came to adopt unrealistic emotional values and how ad agencies can help them…
Shoe storm
The ads as they appear in the latest issue of Creative Review
It would appear that not all publicity is good publicity after a furore has broken out over the latest Dr Martens poster campaign by Saatchi & Saatchi, which features a selection of rock legends in heavenly poses wearing the boots. The campaign, originally approved to run as a one-off in Fact magazine, has caused heated blogging debate online and ultimately led to the shoe brand deciding to fire Saatchis. And Creative Review has inadvertently gotten caught up in the maelstrom by including the ads in our latest issue, after one of the creatives submitted the work…
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing