Irina Selaru on the importance of characters
The illustrator talks to CR about how using recurring characters allows her to dig deeper into more emotional and personal themes in her work
Field Roast’s sausage ad taps into Charli XCX fanfare
Plant-based meat brand Field Roast launched a responsive OOH campaign by No Fixed Address that lifts from the most recognisable album cover of the year
What does sport’s shifting geopolitics mean for brands?
As the East ploughs billions into everything from golf tours to football leagues, we examine how brands in the West are grappling with a global sports industry in flux
D&AD launches platform to demystify industry jargon
The free tool, devised by FCB London creative team Amy Bland and Sacha Burke, allows people to learn from and contribute to an ad industry dictionary
Earl of East launches café-inspired candles
The delectable candle range conjures popular drinks and sweet treats, all served in reusable diner mugs
Denver restaurant Brutø has a suitably Brutalist identity
An emphasis on raw materials has informed both the food and the design at this Michelin Star restaurant
Wearing it on your sleeve: using design for representation in sport
As the 2024 Paris Olympics approaches, diversity and inclusion remains an issue for elite sport. But at the community level, clubs are taking matters into their own hands, using branding and kit design to remake sport in their own image
Why brand unity is critical in times of upheaval
In this year of elections, we can expect seismic business changes, mergers and acquisitions. Brand expression is essential during these shifts, and the role of the chief designer officer should not be overlooked, says Wolff Olins’ Wayne Deakin
La Boca illustrates anniversary edition of Nineteen Eighty-Four
Just 750 copies of this lovingly designed edition of George Orwell’s classic novel have been made, commemorating the original book’s enduring legacy
BBC’s Olympic ad is a love story – about sport
The broadcaster’s animated trailer for its Paris 2024 coverage nods to the city’s romantic associations, which are likened to athletes’ passion for their discipline
Political punchlines: how this year’s general election ads measure up
With the public going to the polls on Thursday to vote in the UK’s first general election since 2019, we examine how the campaign messaging has played out
Why we need to abandon the idea of the ‘perfect’ ad campaign
In a social-first world, the traditional approach of one big campaign a year is far too slow, says Su May Tan of VaynerMedia. Instead we should be aiming for hundreds of imperfect ads that brands can constantly learn and adapt from
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing