Base Design’s Museum of Fine Arts rebrand shows it’s “not just for the elite”
The Museum of Fine Arts’ new identity looks to communicate inclusion and community, and tie the institution firmly to its Boston home
What does it mean to be a creative director?
Perhaps one of the most overused job titles around, a creative director can mean everything from a loose celebrity collab to a hands-on leader. Does the role need to be better defined?
How R/GA is making the hybrid experiment work
We talk to R/GA London’s Rebecca Bezzina about the highs and lows of going fully flexible, and how the agency has created a hybrid and remote working environment that’s helping it to flourish
Ronan Mckenzie on the importance of sharing knowledge
Photographer, arts space owner and fashion designer Ronan Mckenzie knows what it means to graft. She talks to us about the importance of transparency in carving a path for herself and others to follow
Wieden+Kennedy’s Samsung spot plays on the doubts of iPhone loyalists
In an attempt to loosen the iPhone’s vice-like grip on the market, Samsung’s new ad emphasises the seductive qualities of its flippable smartphone
Ideas for people who hate advertising
Pancho Cassis, the global CCO of ad agency David, is known for campaigns that surprise and subvert expectations. He talks to us about getting the best out of his teams and why he advocates for cautious growth
The merging of technology and spirituality
While big tech has in the past been accused of co-opting spirituality to seduce audiences and staff, emerging tech pioneers are respectfully building positive futures inspired by ancient wisdoms
Pinterest sticks two fingers up at self-doubt in witty new campaign
The new campaign, which features a set of films directed by Kim Gehrig, offers Pinterest a distinctive new position in a very crowded market
How Accumulate’s new project hopes to smash industry entry barriers
Accumulate’s mission to help support those affected by homelessness into the creative industries continues with new project Creative Futures
A show by censored artists exploring creative censorship
A new London exhibition showcases work by artists that explore sex, beauty, politics, and more – despite the fact they’ve previously been censored
Fighting is good, according to KesselsKramer’s new Monopoly campaign
Posters displayed on the streets featured in the Dutch and Belgian versions of the game show children going through the intense emotions Monopoly can elicit – but with a positive spin
How Oliver Sim’s gory, glorious album art was made
We speak to Oliver Sim, designer Vasilis Marmatakis and director Yann Gonzalez about translating Sim’s debut album, Hideous Bastard, into a queer horror extravaganza
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing