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Build your personal brand online
A strong digital presence is increasingly vital for any successful artist – and it starts with the right name
How brands are embracing the noughties revival
Nostalgia marketing is rearing its head once again with a spate of brand comebacks and collabs that are channelling the Y2K aesthetic. But what role should brands be playing in the trend, if any?
Nike launches futuristic AR experience in China
BBH China led the creation of an immersive digital platform showcasing Nike’s collaborative relationships with Givenchy creative director Matthew M Williams and music artist G-Dragon
Capri Sun releases an animated content series for kids
Brought to life with the help of Blinkink, Break Free TV stars everything from a rapping bee to a cushion that doesn’t like being sat on
ITV’s Britain Get Talking campaign continues with new ad about teen anxiety
The new spot explores the gap between what we say and how we feel, as a father and daughter try to navigate a bad day at school
Ladybird updates its branding – but don’t worry, it’s kept the spotty beetle
It’s the biggest brand update in a century for the children’s publisher, which has worked with CreateFuture on a new digital-first visual toolkit
Examining Virgil Abloh’s legacy
Following the opening of Figures of Speech, a retrospective of Virgil Abloh’s work at the Brooklyn Museum, curator and collaborator Antwaun Sargent talks about Abloh’s wide-ranging influence on culture
New Droga5 Amazon campaign celebrates books’ “invisible magic”
That Reading Feeling Awaits uses a variety of animation and illustration styles to denote the imaginative worlds that reading can transport people to
Cuckoo rebrands to usher in a new era of broadband
Studio Output has overhauled the two-year-old company’s visual identity, introducing colourful, ‘feel-good’ branding that’s miles away from the standard broadband fare
Designing for our obsession with sleep
From bed-in-a-box businesses to CBD supplements, the sleep wellness market has exploded in recent years. We explore how creativity is setting brands apart
Are drinks brands taking minimalism too far?
With San Pellegrino and Lilt embracing stripped back looks, we discuss what’s going on in drinks branding, the dangers of minimalism, and how brands including Full Circle Brew Co and Sprite are getting it right
Pei-Hsin Cho’s detailed, deeply personal practice
The illustrator and animator’s ethereal pieces are an avenue to talk about emotions that can’t always be put into words
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing